If a tree falls in the forest and no one is around to hear it hit the ground, does it make a noise?
We’ll never find out for sure.
But what if potential customers can’t find your website on Google when they need what you sell? At that point, they end up doing business with your competitor.
It’s hard to blame them for it too.
When they needed you the most, you were not there for them. So they dealt with your competitor instead.
SEO is the process that keeps that from happening.