Do you want more people to find your website?
Then make sure you know what SEO is!
SEO stands for “Search Engine Optimization,” and it’s the best way to get online visibility.
Here are tips from our squad to help make 2023 a banner year for your small business.
Keeping up with the SEO Best Practices for 2023 is vital if you want people to put more profits in your pockets.
Optimize Your Website for Google Discover
Do you want more people to find your website?
Google Discover can make that happen!
When people use the Google app, they can see articles from your website in their Google Discover feed. That means more visitors to your website and more eyes on your unique, high-quality content.
Plus, it’s super easy—all you have to do is fill out a few forms, and you’re good to go!
So what are you waiting for? This is one of the hottest tips in 2023 to improve your SEO efforts.
Get ready to get discovered with Google Discover!
How to Optimize Your Website for Google Discover
If you own a small business, optimizing your website for Google Discover can help more people find it. Here’s SEO Best Practices for 2023 to follow::
- Put important information on your website at the top of each page. People using Google Discover will see this first. So make sure it’s exciting and includes search terms to help Google know what your site is about.
- Make sure your images are big and clear. When someone scrolls through Google Discover, they’ll be able to see pictures and recognize the topic of your site faster.
- Use tags! Tags are like labels that tell Google how to categorize your site and make it easier to find in Google search.
Following these steps will help you reach more customers!
Simplify Your Text With Bullet Points
Using bullet points can be helpful for your web copy!
- Bullet points are easy to spot in a long text so readers can quickly find the vital information they need.
- Each point is concise, which makes it easier to read and understand.
- Readers can scan the bullet points to get an overall picture of your content before digging deeper.
- Having bullets make the information look organized and clean, giving readers peace of mind.
- Writing out a few bullet points takes seconds, but they can make a big difference in helping you get your message across quickly and clearly.
A Simple SEO Strategy On How to Add More Bullet Points to Your Web Copy
If you’re a small business owner wanting to upgrade your web copy, adding bullet points is a great idea!
Here are some quick tips on how to do it:
- Keep it simple: Use easy words for everyone to understand.
- Make sure each point has one central idea: People can skim and quickly get the point.
- Try adding visuals or images: It’ll make your bullet points look more exciting and stand out!
- Get creative: Try making fun puns or rhymes to make your message more memorable.
- Leave room for feedback: Don’t be afraid to ask questions in your bullet points to get people talking.
The Benefits of Speeding Up Your Website
If your website takes too long to load, it can be a big problem!
It’s like playing hide and seek with people online. If they wait too long to find what they’re looking for, they’ll give up and move on to something else.
Plus, when Google comes across slow websites, they’ll rank them lower so fewer people will see them.
So, below are some SEO Best Practices for 2023 to help you speed things up.
That way, users will have a much better experience on your site.
How to Speed Up Your Website
If you’re a small business owner, you need your website to be fast – so customers don’t get frustrated and leave!
Here are a few quick SEO Best Practices for 2023 for speeding up your website:
- Reduce the size of your images. It’ll take extra time if your website is loaded with high-resolution photos. Try compressing your images before uploading them to your site.
- Get rid of unnecessary plugins. Plugins can slow down your website, so delete any plugins you don’t need.
- Minimize redirects. Redirects are like detours – they make your website takes longer to reach its destination. Try to cut down on redirects as much as possible.
- Use caching tools. Letting customers save their pages in their browser’s cache can speed up loading times significantly.
Follow these tips to speed up your website and help keep customers happy!
The Benefits of Using the Google Search Console
Hey, small business owner! Do you want your website to be the best it can be?
It would help if you used Google Search Console. It’s like a super helpful friend, ready to help you find any problems with your website and ensure everything is running smoothly. Plus, the console gives tips on making your website even more remarkable – cool, right?
So how does this work?
First, set up your search console account on the Google website so you can start exploring. Then, look for errors or warnings that might show up. These could be broken links, slow loading times, or other technical issues. Once you’ve found them, don’t worry – there are easy ways to fix them.
The Search Console can also give you insights into how your website is doing on Google.
You’ll see what relevant long-tail keywords and any other search query people use to find your page, which pages have the most visitors, and even where people visit! With this info, you can learn what’s working and needs improvement.
Google Search Console is a fantastic tool full of helpful features. Give it a try and watch your website soar!
How to Use Google Search Console to Get More Customers
Do you have a small business? Want more customers?
Google Search Console can help. It’s easy to use and super helpful!
- Create an account with your website address.
- Then, submit your site map, so Google knows what content is on your site.
- Next, use Fetch as Google tool to make sure Google can access your website.
- You should also set up tracking for how people find you. Doing this will give you data about what words bring people to your website. With that information, you can start creating content people are searching for. Plus, you can use it to run Google Ads campaigns to target your audience even more precisely.
- Lastly, often check your Search Console error reports and resolve errors fast. Doing this will ensure customers will be able to find your website easily. That way, they’ll keep coming back over and over again!
The Benefits of Creating a Content Strategy Around Shoulder Niches
Creating content about “shoulder niches” is a great way to help grow your small business.
These niches are topics, products, or services related to what you do that get little attention.
Writing blogging posts, videos, or articles about these topics can help make people aware of what you offer and give your business more exposure.
You may even draw in new customers who never even knew you existed!
Plus, you can stand out from other businesses when you write about shoulder niches.
Because only some others are talking about them, why not be the one who does?
How to Create Content Around Shoulder Niches
Promoting your small business can seem like a big job, but it doesn’t have to be complicated.
With content marketing, you can create exciting stories and articles that will get people interested in your company.
Content around shoulder niches is a great way to do this. What are shoulder niches? They’re topics related to your main business ideas, like side products or services.
For example, if you sell art supplies, you could write about:
- the history of paints and drawing tools,
- painting tips and tricks,
- or a DIY tutorial on framing artwork.
It’s all about creating a piece of content that brings people closer to your brand.
So get creative with your ideas, and publish them online!
Make Sure You Utilize Internal Links On Your Website
If you have a small business with a website, it can be helpful to use internal links.
Internal links are like highways that help visitors find more info on your site.
They also help your site get found by Google so more customers can learn about what you’re selling.
Adding internal links to your web pages makes it easier for visitors to explore and discover different pages on your site.
More time spent on your website makes it more likely for them to try out what you offer.
And when Google sees lots of people exploring your website’s different pages, they think it must be an essential website.
When all that happens, your business will appear higher in search results!
How to Set Up Internal Links On Your Site
If you want more customers to visit your small business website, internal links are a great way to do it.
Here are the SEO Best Practices for 2023 to using them.
It’s easy to add internal links to your website.
Choose the words you want to link and then type in the page URL where the visitor should go next.
Then mark it as a link, and voila – you’ve got a new internal link!
Adding internal links will ensure visitors see everything your small business offers, so remember to link up.
Get Backlinks From Your Visual Assets
Linking to pictures on your website is a great way to get people’s attention.
When you have links leading to your images, it’s like having signs pointing right to your business.
People can easily find your photos and see what you have to offer.
It also helps search engines like Google recognize your business as legit. They will show it higher up in the search results when this happens.
Having links also gives you more credibility with customers.
If someone sees that your site has lots of links pointing to it, they’ll assume you’re trustworthy.
How to Earn Backlinks to Your Visual Assets
Getting backlinks to your website is a great way to get more people to see what you offer.
A backlink is when another website connects its website to yours.
Backlinks can build trust with prospects and let them know that your site is reliable.
To earn backlinks, start by creating striking visuals for your website.
Post them on social media – like pictures, videos, or infographics – and include a link to your site.
Please ensure the visuals are exciting and easy to understand so that other people will want to share them!
Also, try reaching out to bloggers or influencers interested in writing about your business.
If they think your piece of content is interesting enough, they might feature it on their site.
SEO Best Practices for 2023 - In Conclusion
Making sure our website gets optimized for search engines is vital if we want our little business to keep doing great.
We can learn from other SEO companies to help our website get more organic traffic and customers.
Updating ourselves on the changing world of SEO and utilizing the available SEO tools is critical to ensuring that, in 2023, our small businesses will stay successful!
If you’re interested in learning more about our SEO Agency, reading our case studies is a great place to start.
The Rosemont Care Group sales grew 22% in the first four months after hiring our SEO agency.
That’s right—double twos.