How Should I Handle My Link Outreach Campaign?

Looking to add some oomph to your link outreach campaign? Sure you are, what successful link builder isn’t these days?

With a bit of elbow grease on your part and the right bit of instruction from yours truly, your outreach ratios will improve quickly. In fact, link outreach is by far the easiest discipline to master in any link building campaign.

Most novices fail at it though, read on to learn why that is, and what you need to do to ensure your outreach attempts start rocking in results.

Picture of text "Link Outreach Campaign" with blue question mark and your seo squad logo that looks like a bull.
Are You Self-Sabotaging Your Link Outreach Campaign?

Imagine for a moment that you run a major successful blog with hundreds of thousands of loyal readers.

Life is good.

You’re making more money than ever. Working fewer hours, spending quality time with your family, and you’re fit because you have time to work out and eat healthy foods.

After your morning Yoga/workout routine, you sit down to check your emails from the day before.

Checking your merchant account receipts (who doesn’t check those first!), you notice a dozen emails from people you don’t recognize.

All 12 want you to look at their content and then link to it from your blog and then share it on social media. Given the fact you built your blog up to where it is today by providing great content to your readers, your eyes flow deeper into the emails.

Immediately you recognize the wording on ten of them as being copy and pasted clones of one another. The only thing different about them is the link shared at the end of them.

You delete those ten emails without replying.

The remaining two link requests look a lot more promising, so you reply to them.

Out of the two, you end up backlinking to one of their sites.

You are aware of both link builders now but have no clue who the other ten are.

Moral of the story:

The recipients of your backlink requests will first judge those requests by the email or message you send them. If you cannot get past this initial filter, your efforts with them are doomed. Don’t send out canned emails, because you’ll come across as being fake, or worse yet, a liar.. and make sure to have your ducks in a row before starting your link outreach campaign. That means establishing your authority and your site’s authority before you do anything else.

Beyond that bit of obvious wisdom, make sure to also have your ducks in a row before starting your link outreach campaign. That means establishing your authority and your site’s authority before you do anything else.

Moving on to that.

Cold Fact: If You Lack Authority Influencers Will Avoid Your Outreach Efforts Like the Plague

You will need to establish yourself as an authority before anyone will treat you like you are one.

The best way I know to increase the success of your link outreach campaign is to become an authority in your niche. When you do, high-quality backlinks will follow.

Why do you need to have Influencers perceive you as an authority in your niche?

So, they backlink to your site, that’s why. That backlink will generate direct traffic to your site from the influencer’s site. It will help improve your search engine rankings on Google and Bing.

Not only that, the Influencer might even send an email to their list with a link to your site.

When that happens, you better boost the resources on your web hosting. Otherwise, the flood of traffic will crash your site.

Lots of good things happen when an Influencer reacts positively to your outreach to them.

But…

What exactly is an authority?

It’s someone who people pay attention to and who’s opinion they respect and even trust.

Authorities gather links and opportunities from successful link outreach campaign; non-authorities hand out their resumes at job fairs.

How to Establish Yourself as an Authority

If you want to become a successful link builder, you need to learn how to get people who matter the most to pay attention and respect you.

That’s not as easy to do as it sounds.

If you’re attempting to build backlinks without first establishing your authority you’re burnt toast.

Stop Hiding Your Knowledge Behind Price Tags and Opt-In

Forms

Want to become an influencer? Become a teacher!

Most website owners make the mistake of hiding their expertise behind price tags and opt-in forms.

The problem with this approach is that most of the Influencers they reach out to will never have access to that knowledge.

Because they hide their expertise, their authority also remains hidden.

Do Teachers Have Authority?

For sure they do!

Teachers gather high-quality links the same as authorities do.

Why?

Teachers are authorities!

Some say those who can’t do, teach. But when it comes to building backlinks, that theory falls apart. The best way to become a doer when it comes to building high-quality backlinks is to teach.

Do this mental exercise to understand why this is true.

Close your eyes and think back to who your favorite teacher was in elementary school. Once you have him or her in your mind’s eye, hold them there for a second.

Now imagine your favorite teacher from high school is standing next to him or her.

Now ask yourself this question:

Which one of these former teachers did you hold in higher regard? Chances are you are having a hard time making that distinction.

Why?

Because they were your authorities and you respected them both.

As children, we were taught to respect our teachers. If we acted up, we received discipline in some form or another. Whether it was a paddle, a pile of erasers to clean, or a stack of sentences, we got the point lightning fast.

It happened early in our lives, and there’s not much we can do about it.

Except use it to our advantage in earning links.