You’re about to discover step-by-step instructions on how to boost the profit potential of your website by learning how to become proficient at link building and fostering strategic relationships. You don’t need to be a rocket scientist to implement what you learn in this link building course either. You will not hear about page rank, on page optimization, keywords, do follow links, no follow links, the Google Disavow Tool, or anything else like that.

Instead, you’re about to discover a proven, practical, innovative, and easy as ABC to follow system that will help you generate more revenue from your link building efforts.

Forget everything you have ever learned about link building and SEO for a moment, and you stand an excellent chance of benefiting from what you learn in this tutorial. If you prefer to “earn as you learn,” there are homework assignments located throughout this link building course. Completing these tasks could end up being big for your business, maybe even life changing!

Cartoon rocket launching into space, with link building course creatore Matt LaClear on board.

The sky is the limit when you shoot for the moon with your link building and content creation efforts! Which is exactly what you will learn in this free comprehensive link building course!

Want to Skip Ahead in the Link Building Course?

You Are Here –> Course Introduction

Will Scoring a Backlink from an Influencer Be Worth the Effort?

This is How to Research an Influencer’s Blog

How to Get Influencers to Perceive You as an Authority

Removing the Stumbling Blocks to Successful Link Outreach

Researching Link Bait that Catches the Attention of Influencers

How to Create Content That Influencers Will Link to

How to Ask an Influencer to Link to Your Site

What to Do If You Fail to Earn a Link from an Influencer

Building Relationships and Helping Others Is the Secret to Winning at Link Building in 2017 and Beyond

If you’re a blogger or business owner, a properly executed link building campaign will drive readers and potential customers to your website when they need the advice, product, or service that you offer. What’s more, this new traffic hitting your site will generate extra revenue for your business. Maybe even a lot of it. What you learn in this link building course will teach you how to do that.

If you’re looking to increase the REVENUE your website produces for your business by increasing the QUALITY and QUANTITY of the traffic hitting your site, using only 100% white hat tactics, and you’re not afraid of a little hard work… YOU’RE GOING TO LOVE THIS RESOURCE!

Editor’s Note: While you’re here checking out our link building course make sure to also sign up for Eric Ward’s newsletter, “LinkMoses,” for $8 a month. If you’re looking for link building opportunities for your website or business, subscribing to Eric’s newsletter is a no-brainer. I won’t earn any commission payment if you do sign up for it. I am only sharing it with you because I know it’s power. Also if you would like to buy the audio book version of this course you can get it for $4.87 on Amazon. If you would like to learn more about the services Your SEO Squad offers, you can find that information here

Why Most Link Building Campaigns Fail

If your website isn’t generating the income for your business that you want, there are two likely reasons:

  1. Your content is generic and benefits no one whatsoever.
  2. Your link prospects are WEAK or nonexistent.

In this link building course, you’re going to learn how to overcome both those major hurdles regardless of your current skill level or budget. In fact, the tactics I’ll teach you in this tutorial require zero budget to implement.

But I’m getting way ahead of myself.

What Doesn’t Work in SEO in 2017

Let’s discuss the tactics that no longer work to generate organic traffic from the search engines.

 Creating content that is just “good enough.” Competition on the web is fiercer than ever these days. Your content needs to WOW not only your buyer prospects but also your link prospects. If it doesn’t, your SEO campaign will fail to boost the revenue your website generates.

 Posting your content on Facebook, Twitter, LinkedIn, Google Plus, or any other social media site. You say you read that posting your content on social media sites will lead to your site earning backlinks from other webmasters? Yeah, I read that too. I also spent tens of thousands of dollars implementing that tactic for my clients. The problem with it is it doesn’t work. Most people who share your content on social media sites never read it, let alone link to it from their website.

 Begging for links is bad news. No one will link to your site unless they first have a reason to. That reason has to be something that benefits them. If you fail to create this type of content or in relaying what your link prospect will get from linking to you, that’s begging.

 Building meaningless backlinks. Most links you build yourself are useless and will never help to increase the revenue your website produces for your business. Building them might feel like you’re accomplishing something, but, instead, you’re only wasting your time.

Now, let me explain what works in link building in 2017.

What Link Building Success Looks Like in 2017

To succeed in link building today, you need to create great content and get magnificent at conducting link outreaches. There’s no shortcut around that fact either. I wish there were, but there just isn’t.

If you’re going to reach out to webmasters and bloggers for links, it might as well be to the top influencers in your industry. To do that, though, you’re going to need first class tailored content. That’s why I think you’re going to love this link building course. It puts all that together into a complete package for you to implement in your own business.

Warning: Many link building experts caution against targeting your best link prospects first. They will lead you to believe it is better to get your “sea legs underneath you” before you start swinging for the fences with your link building.

I call baloney. To win big in link building, you need EXCELLENT CONTENT. You also need larger than life plans on how to put that content to work for you once you get that content created. Why waste time on anything else? Setting your sites on the biggest link targets in your industry will pay huge dividends for you because it will force you to create better content. Target anything less; you can count on the fact you won’t put your ALL into the content you create to meet those objectives.

Trust me on this. I have failed at more SEO campaigns than I care to admit to because it was easier to build mediocre content than it was excellent content. Thus, I had to work much harder to get links placed. That may be the boat you find yourself in right now. If you read this link building course from start to finish and work the challenge assignments I give you, that will all change for the better.

You’ll not only learn who your best link prospects are and the type of content they link to, but also how to create better versions of that content. Then you’ll master how to reach out and ask those link prospects to link to that content.

Getting Your Website Content Ready for Big League Attention

Your site might have content on it. It might even read well, and be well optimized for the search engines. But that doesn’t mean anyone of importance is ever going to link to it.

That’s what makes the system you’re about to learn in this link building course so compelling.

It’s going to force you to get your “stuff” together right out of the gate. By aiming big, you’re going to win big.


You’re going to reach out to the LARGEST AUTHORITIES in your niche and ask them to link to your content. That’s big! That means before that; you’re going to need to CREATE KICK BUTT CONTENT. Otherwise, you’re going to end up embarrassing yourself, and that would be bad.

Maybe really bad. You might even risk tarnishing your name with the big wigs in your industry for a long time. If not forever.

Reaching out to ask someone for a backlink when your content and site isn’t ready for that is bad business.

So, before that, you need to create GREAT content.

That’s where research comes in, and a bit later in this link building course, you’ll learn the most efficient way to pull it off.

You have two choices if you discover your content IS NOT currently kicking butt and collecting links:

  1. Continue studying what great content is, then start tweaking your own until it does start earning backlinks. (The more profitable choice by far).
  2. Give up on creating exceptional content and link outreaches, and start building and buying meaningless bull manure links instead. (The death knell of any SEO campaign).

If you ever hit that fork in the road and took the easier, smellier, less productive path, I know how you feel. I’ve done it thousands of times over the years. But it’s a mistake I don’t make anymore.


I found a better way to build backlinks. That’s what I will be relaying to you throughout this link building course.

If your content is not worthy of receiving links from the biggest names in your niche, your campaign is already floundering. Mediocre links only lead to average search engine rankings and revenue production.

By preparing your content to be linked to by authorities, you’re setting the bar very high for your campaign. That’s how you win at SEO. That much I do know. Aim big, win big.

You are about to learn the steps to reach out to the greatest Influencer your industry has to offer and earn a backlink from him or her.

It’s going to require a lot of extra effort on your part. There are no push-button strategies to building yourself up as an authority in your niche either.

You know who else wasn’t afraid to shoot for the moon with his goals, though?

Let me tell you about him.

Why Did I Include John F. Kennedy’s Moon Speech in This Link Building Course?

John F. Kennedy was the 35th President of the United States. He was no shirker or a dreamer of small dreams, nor did he set small goals for himself or the country.

Early in his administration, he got his mind centered on the most audacious goal ever attempted by humankind. He didn’t sugarcoat the work that would be involved in completing that goal either.

What was that goal?

Of course, it was to land a man on the moon and bring that man back to Earth again. As far as goals go that one was a WHOPPER!

Read this short excerpt from a speech he had made six years before Neil Armstrong took his critical one small step for man and one giant leap for mankind. Ask yourself if JFK sounds like a man determined to achieve mediocrity or something much more than that.

Judge for yourself.

Talk about a stirring speech. It served to galvanize the nation to come together to get to the moon and got to the moon they did. Will adopting that same mindset into your link building efforts have a positive or a negative impact on your business? I’m betting it would have an ENORMOUS impact.

Man didn’t walk on the moon by accident. It took a huge dream and a lot of effort to get us there and back. The same will be true of your pursuit of the best link opportunities your industry has to offer.

There were naysayers in JFK’s time who thought for sure it would be impossible to get to the moon and back. But he ignored those people and plowed ahead with his plan.

That’s what you should do with any negative (and WRONG!) thoughts you might have about NOT being able to accomplish what I just asked you to perform. Shut it out and aim for the moon baby!

Why Should You Pay Attention to This Link Building Course?

Alright, you might be thinking, Matt, all that makes sense. If I shoot for the moon with my backlinks, create great content, be persistent in my link outreach efforts, things are going to be great. But, why are you the one to teach me all this?

Okay, I get that question. The answer? I might not be. Let me explain.

At one time, I was responsible for ranking over 5,000 of our clients’ sites onto page one of Google for their chosen keywords. My clients have generated millions of dollars in revenue from those rankings.

I have been to the moon and back as far as SEO goes, and I have the battle scars to prove it too.


A lot of those rankings came before 2012. I grabbed them by fooling Google into believing my client’s websites had better content and more fans than they did. I used those tactics because they worked. It was black hat, and I didn’t care either. In fact, I was proud of it. The fact it generated revenue for my clients is ALL that concerned me.

In 2012, I changed my mind forever about black hat tactics, though. It was a tough transition to make moving from black hat to white hat tactics, but it was so worth it. What happened to change my way of thinking? Google came out with their Penguin algorithm that started penalizing the exact tactics I was using.

Bad Things Happen When You Build Black Hat Links

Our customers lost their rankings, and I dropped my membership at the Country Club. Both hurt me tremendously.

It had always been a dream of mine to become a member of the ritzy course I caddied at when I was twelve years old. My dad thought it would be a valuable experience for me. It was too. Caddying that summer taught me to want more out of my life. It was hot sweaty labor that paid what seemed like pennies. I made up my mind to one day become a member there. Fast forward 30 years and that goal became a reality. Not only that, but I was also able to pay for my dad to become a member there too.

Needless to say, it was a dream come true at that time of my life. It was unbelievable! The service was exemplary, and it was “Mr. LaClear this, Mr. LaClear that”, everywhere we turned. I remember one time I was teeing off on the 18th hole and I over swung and sliced my ball sharply to the right which was where the driveway to the club was. To my horror, it hit a car that was leaving the club.

Talk about embarrassing!

Old personalized license plat of Link Building Course Creator, Matt LaClear. The Plate reads, "Mr. SEO."

Here is the vanity plate I used to have on my red Mustang convertible. Now I keep it in my desk drawer to remind me that pride ALWAYS comes before a fall. The climb back up is where muscles and systems are born, though.

After driving my cart over to apologize, a man jumped out of the car and beat me to the punch and started to apologize profusely for hitting my ball with his car! Talk about a shocker. It turned out the kind man was the head chef at the club, and he bent over backward to help me find my ball.

As much as I missed the first-class treatment I received there, IT WAS ONE HUNDRED TIMES WORSE SEEING MY CLIENTS SUFFER BECAUSE OF THEIR LOST RANKINGS.

Yeah, our business suffered rank losses, and we lost 90% of our income almost overnight. But a lot of our clients had hope for the first time in their business because we were able to get them page one rankings on Google. Thus, they started earning the type of money they always wanted to make from their business.

That was all erased by the algorithm change. That is a period I will NEVER forget, and it changed me. Which is why I wrote this link building course for you, I want to help you become more successful in your link earning efforts. But, I’ll leave it up to you to decide for yourself regarding whether or not this course can help you, given my “checkered” SEO past.

Declaring Your First Major Link Prospect

Now go ahead and grab a legal pad, and then write down the name of the biggest person in your industry. That’s the person you’re going to work super hard to get to link to your site. Let’s call him or her your Golden Link Prospect.

Golden Link Prospects will cause you to do BACKFLIPS when they link to your site. If you’re in the personal development niche, it will be people like Tony Robbins and Tim Ferriss. In SEO, it will be Garrett French, Rand Fishkin, and Eric Ward. In health, it would be Dr. Mercola, maybe even Dr. Oz.

A Golden Link Prospect’s link to your site will help your business in three ways:

  1. You’ll receive referral traffic from their website. You’re going to get visitors from their link when his or her readers click it. Maybe even a lot of them.
  2. Your search engine rankings will improve. Which will result in even more prospects hitting your website and buying your product or service.
  3. The largest authority in your niche will get to know who you are. That’s going to give you the ability to network with this authority.

Effective networking is a big part of the system you’re going to learn in this link building course. It’s not just going to help you get awesome links from influential people in your industry; it’s also about building a long-term relationship with them at the same time. Those long-term relationships may very well end up generating a lot of revenue for your business.

That one backlink could be the gift that keeps on giving, giving, and GIVING to your business.

Click One Of The Links Below to Continue On In My Link Building Course!

You Are Here –> Course Introduction

Will Scoring a Backlink from an Influencer Be Worth the Effort?

This is How to Research an Influencer’s Blog

How to Get Influencers to Perceive You as an Authority

Removing the Stumbling Blocks to Successful Link Outreach

Researching Link Bait that Catches the Attention of Influencers

How to Create Content That Influencers Will Link to

How to Ask an Influencer to Link to Your Site

What to Do If You Fail to Earn a Link from an Influencer