How to Do SEO on Your Own

Waiting for people to stumble onto your website casually isn’t the best way to grow your business.

Earning sales from SEO takes time to learn and implement, though.

Ideally, you’ll have the means to hire an SEO agency. But if not, you can learn how to do SEO on your own. It’s not easy, but it’s worth your time.

Here are some tips to help you get the ball rolling.

Learn How to Do Keyword Research

Keywords are the heartbeat of SEO.

If you don’t know the best keywords to target for your website, then you’re wasting your time. Sure, you could take a stab in the dark and guess which keywords your customers use to find your website.

But that’s a horrible idea.

A wiser choice is to use a reliable keyword tool. Several free and paid keyword tools are available.

To get started, you can use a free option such as Google Keyword Planner. If you have an active Google Ads account, then you can access the keyword planner. You also might want to consider a paid research tool such as SEMrush.

The benefit of keyword research is that it saves time. You’ll learn which words or phrases consumers type when searching for your product. You can then target those words and phrases to optimize your website copy.

If the idea of keyword research is brand new to you I recommend you watch the below video. It’s the best and Ahrefs made it. You can trust them and I recommend it.

Vetted Keyword Research Training Video You Can Trust

Enroll in an SEO Training Course

In addition to teaching yourself about keywords, you might want training that’s more formal and in-depth. There are free and paid resources that help you learn about SEO. If you’re dedicated, you can even become SEO certified.

Once you have the basics under your belt, you can move forward in optimizing your website.

Recommended SEO Courses

SEO That Works by Brian Dean
Gotch SEO Academy

Spy on the Competition

See which of your competitors are in the top five spots in the search results.
You want to spy on them to see how they’ve managed to get a high ranking. This step allows you to observe, and possibly implement, measures that can work in your favor.
Take time to study your competitor’s websites carefully. What type of content do they offer? How are their sites structured? And what do consumers have to say about your competitors?
Use this information to your advantage when optimizing your website. Part of learning how to do SEO on your own is observing what does and doesn’t work for your competitors.

Watch This Video to Learn How to Spy on Your Competitors

Put Your Knowledge into Action

Now’s the time to take all you’ve learned and optimize your website.

A useful site should look functional on computers, tablets, and smartphones. No matter which platform a visitor uses, they should have a seamless and pleasant experience when visiting your site.

Page speed is an essential factor in ranking a website. It makes Google think your site is inefficient. Slow page speed can also drive users away from your website, which defeats the purpose of implementing SEO.

Remember, creating an all-around efficient website is also part of learning how to do SEO on your own.

Create Consistent and Useful Content

You can’t optimize a website that doesn’t have content.

But what exactly is content?

Most people think content is simply text, such as blog posts. But content is more than just text.

A photography studio could create an online portfolio of the studio’s work.

Get Links

Inbound links will improve your website rankings on Google.

When trusted and well-respected sites link to you, Google assumes your website is also trustworthy. And that provides an excellent boost to your SEO efforts.

You must naturally earn inbound links to your website.

The key is to create content that people want to share. The more your content is shared, the more inbound links you’ll get.

Link building is the most crucial skill for you to learn as an SEO, ignore it at your peril.

Note: Check out my link building tips while you’re here.

Build a Social Media Presence

Social media is a great way to share content and network with influencers in your industry.
Social media allows you to form relationships with customers and prospects. You can also potentially get your content seen by thousands of people. And if all goes well, people will talk about your content and share links.

Track Your Performance

Learning to track website performance is vital for learning how to do SEO on your own.
How else can you tell if your SEO efforts are working? Tracking performance is essential, as it shows what works and doesn’t.
For an SEO newbie, Google Analytics provides a reliable way to track your website’s performance. It’s not the only way, though. Choose whichever web analytics option works best for your business.

Watch This Video to Learn How to Track Your SEO Results

Continue Learning SEO

You know the basics of how to do SEO on your own, and that’s enough to get you started. But SEO is continuously changing. There are always new things to learn and old stuff to put aside.

SEO tactics that worked in the past become obsolete. Google is continually making changes that affect how it measures SEO and website performance. That’s why it helps to stay current with what’s happening in SEO. You could make the mistake of using an SEO tactic that Google or other browsers will penalize.

One way to stay current is by following SEO blogs and podcasts. It is an easy way to keep up with changes occurring with search engine optimization.

Check Out a Few Of Our Favorite SEO Blogs

SEO Theory
Ahrefs Blog

SEO is Not Magic

Implementing SEO doesn’t guarantee that your website will get loads of traffic.

It will, however, significantly increase your chances of improving your website performance. That includes ranking well in search engines and attracting more traffic.

If you’re unhappy with your results, study your analytics to see what’s not working. You might spot a problem area that’s relatively easy to fix.

Optimizing your website is an ongoing endeavor.

Have fun and happy rankings!