Are you concerned with learning how to find keywords for SEO?
The most crucial aspect of your search engine optimization strategy is keyword research. You can’t start writing valuable content until you know which search terms your target market is using to find your products and services.
Your goal with keyword research is uncovering gems with a combination of quality search volume along with the ability to rank well.
Let’s dive into everything you must know when you want to know how to find keywords for SEO.
Note: Do you have other SEO questions? Check out Frequently Asked Questions while you’re here!
What is Keyword Research?
Keyword research is the act of discovering and analyzing a list of keywords or phrases to build your content around. The proper search terms guide your overall content marketing strategy.
A keyword can be one single word.
However, you’ll typically work to uncover keywords made up of several words that create a phrase.
For example, these are all considered keywords:
• Learn piano
• Simple tips to learn how to play piano fast
Why is Keyword Research so Important?
Discovering high-volume keywords isn’t your only goal. Keyword selection must always keep your product, service, or brand in mind and match the way your customers think as they search for the solutions provided by your company.
As you get better with the process for how to find keywords for SEO, you’ll see how specific keywords best match the search intent of customers.
For example, let’s say you sell a beginner’s course on how to play the piano. Optimizing a page for “piano sheet music” attracts an entirely different type of person than using “learn how to play the piano quickly.”
The first keyword above isn’t going to bring customers in the door. Someone typing “piano sheet music” is more likely someone who knows how to play already. They aren’t going to buy your beginner’s course. You want to attract the person looking to learn how to play into your sales funnel.
Let’s dive into how to find keywords for SEO…
Know Your Niche
It’s almost impossible to find the best keywords that attract your best target market without fully understanding your niche. You need to know your customers and their needs intimately to uncover the most effective keyword possibilities.
Here are several ideas for studying your niche effectively:
• Get to know your customers better. Talk to them. Listen to how they describe things when talking about your product, service, or brand. What terms do they use?
• Think like your customer. What is the actual problem they need you to solve?
• Get involved with your target market online. Use social media, forums, Reddit, and Quora to listen in on discussions. Uncover pain points that help lead you into finding keywords to wrap your content around.
Define the end goal when lining out your SEO keyword plan.
Here are questions to help in this area:
• Who are you?
• Why is your product or solution unique?
• What’s unique about your brand?
• What specific problem do you solve?
• What promises do you make?
• How good are you at delivering on those promises?
From here, specify your overall marketing goals. Are you looking to increase the size of your subscriber list? Do you want to target transactional keywords and increase sales within a specific time?
Write down your goals. These goals create a framework and drive the direction of your SEO plan. They tell you which keywords to keep and which ones aren’t beneficial to your overall marketing needs.
List Out Relevant Topics
Create a list of related topics when it comes to how you need to rank in the search engines.
For example, if you want to sell more copies of your beginner’s course for piano players, you might start breaking your topics out this way:
• Learn the keyboard
• Piano exercises
• Read sheet music
Your topics must directly relate to your business, buyer avatars, and the solutions you provide. Getting this right helps you perform research on those topics that produce specific keyword phrases to attract your best target market.
Create Your Seed Words List
You will create a list of seed keywords after breaking down your main topic into subtopics. These keywords should be terming your target customer uses when searching for your solution.
You can think of seed keywords as focus keywords, as well. They provide the foundation upon which lies your overall keyword research strategy.
Don’t over-complicate this process.
Look at it merely as a starting point to uncovering specific phrases and long-tail keyword options.
Intimately understanding your target market will make this process simpler for you. Go back to thinking like your customer and ask yourself how he or she might search for your type of product or service in Google. Your initial seed word list will become the result of this brainstorming.
Use Quality Keyword Search Tools
There’s no right or wrong way to select the keyword tools for your research.
The Google Keyword Planner is one that many ends up using. However, this tool provides search volumes that are only approximations.
There are many other keyword research tools available that will give you more details. They help you narrow down into specific search terms with particular search volumes to compare.
Many of these tools are free, such as:
These tools break down your seed words into related keywords, questions, comparisons, and prepositions.
Another tool that helps uncover specific questions your target market is using to search is Answer the Public.
Are you looking for a super simple way to see what questions your customers are searching on Google? Perform a seed word search on Google and look at the “People also ask,” heading for great ideas.
Don’t Forget About Search Intent
When learning how to find keywords for SEO Always think about the search intent behind any keyword. Google has become excellent at uncovering the real reason a person is using any specific search term.
Many factors play into search habits, such as:
• Why is a person searching?
• Do they want a specific answer to a question?
• Are they looking for a particular site or blog?
• Are they ready to make a purchase?
Fine-tuning your keyword plan becomes more comfortable and more effective when you take search intent into account. Don’t make the mistake of shooting for high-volume keywords only. It feels good to rank for general, high-volume keywords, but those types of searches don’t typically translate directly into sales.
Discover and Use Long-Tail Keywords
Your seed keywords will eventually turn into long-tail keywords. Seed words are typically one-, two- or three-word phrases. Long-tail keywords, however, are longer phrases and far more descriptive. These search terms help narrow content into an area that helps convert to sales more efficiently than general seed terms will.
For example, “what is the best piano learning course” is going to yield visitors to your site that are almost ready to buy. These are vastly different prospects than people typing a phrase like “learn piano” into Google.
Long-tail keywords won’t usually have large search volumes and won’t generate as many clicks and visits to your website. They will bring higher conversions to sales, and that is why you’re doing all this content marketing in the first place.
Perform Competitor Research
It’s not enough to do keyword research around your ideas.
Take the time to investigate what your competitors are doing to rank their content. Doing this will help you understand what’s working for them and provide ideas for how you can compete with them.
For example, enter a competitor URL into a search tool like Ubersuggest and take a good look at which keywords the site is ranking for and the estimated monthly visits those keywords are providing. Use that data to identify holes in your keyword plan. Ask yourself if you can use some of those competitor keywords and create better content than they have done.
If you find a competitor ranking for a keyword that comes with great difficulty to rank, then use that as a new seed word.
Research that new seed word and uncover related keywords you can easily rank for on top of page one on Google. These are gaps in your market that your competitors aren’t using. Step into those gaps and rake in all the resulting traffic.
Take the time to learn how to find keywords for SEO. It might appear complicated at first. The key is to avoid becoming overwhelmed.
Instead, commit to learning it all one step at a time. Have fun with the process.
You’ll soon see an increase in traffic, leads, and sales!