If you would like to grow your business and boost your profit, you are probably looking for additional ways to market your e-commerce business.
Who isn’t these days?
Following a proven plan lets you decrease your overhead while increasing your conversion rate. Enhancing your conversion rate increases the value of each visitor you get, and a solid marketing plan and in-demand products are all you need to reach that goal.
The marketing plan you use must connect with your prospective buyers and grab their attention. When you are considering which platform to use the most, ask yourself where your target audience spends most of their time online.
Search Engine Optimization
Search engine optimization is a great way to increase the number of people who visit your e-commerce website.
Although eCommerce SEO takes a little more time to offer results than other eCommerce marketing practices, it’s worth it because you can enjoy the rewards for years to come. With SEO, your goal is to rank your website on Google and the internet’s other popular search engines.
You begin by researching keywords to use, and you then earn backlinks to the content you publish. You can create a blog that offers advice related to the products you sell on your website. In addition to writing a blog, create detailed product descriptions using the keywords you found. Publishing new content often can help you maintain your rank once you reach your SEO goals.
SEO also lets you establish credibility because people trust organic search results more than they trust paid listings. Check out our Link Building Mastery course to learn more SEO tactics you can use to grow your business.
Email marketing is another eCommerce marketing method you don’t want to overlook. People who visit your website for the first time won’t always buy anything from you. Many people will view your website without buying a single product. You can defeat that problem and increase your sales with email marketing. Email marketing allows you to stay in touch with your prospects and build trust over time.
You can, for example, send discounts or useful information through an email newsletter. Occasionally, send out an email letting your prospects know about exclusive deals and discounts that you offer for a limited time. Also, encourage people to sign up for your mailing list by offering something of value in return.
Depending on what you sell, you could offer videos that teach your prospects on how to get the most from your product, or you can try offering discount codes to those who sign up. Test different approaches to see which one works best for you.
Social Media Marketing
Social media marketing is a great tool when you are searching for the best eCommerce marketing practices. More people than ever use Facebook and other social media sites to connect with friends and family in addition to following their favorite brands. Social media sites empower you to target your advertisements to people based on their spending habits and interests.
You can even select the age range and location of the people who will see your ad. Over time, adjust your targeting to increase your conversion rate. For example, stop marketing to groups who don’t seem interested in what you have to offer and increase your budget when marketing to groups who seem compelled to buy from you.
Use a Mobile-Friendly Design
Keep in mind that many people use social media from their phones and other portable devices. So, they will still be on their phones when they click on your website. To make sure you don’t lose buyers, give your website a mobile design if it does not already have one.
You want visitors using mobile devices to see all your content and have an easy way to submit their orders. Depending on your web host, you should have an option to convert your website for mobile users automatically. If you are not sure how to proceed, ask your host for more information.
Search engine optimization and social media marketing are great places to start when it comes to e-commerce marketing. Since it takes time and money to attract each prospective buyer to your website, increase the lifetime value of your prospects with email marketing.
Combining all these methods lets you craft an effective marketing strategy that can provide impressive returns over the long run. Compare your current profit margin with the one you get after using these marketing tools, and you can measure the difference they have on your bottom line. Remain focused on your goals each step of the way to reach your desired outcome.