Your content needs to WOW not only your buyer prospects but also your link prospects. If it doesn’t, your SEO campaign will fail to boost the revenue your website generates.
So, you say you read that posting your content on social media sites will lead to your site earning backlinks from other webmasters? Yeah, I read that somewhere too. I also spent tens of thousands of dollars implementing that tactic for my clients. The problem with it is it doesn’t work. Most people who share your content on social media sites never read it, let alone link to it from their website.
To succeed in link building today, you need to create great content and get magnificent at conducting link outreaches. There’s no shortcut around that fact either. I wish there were, but there isn’t.
If you’re going to reach out to webmasters and bloggers for links, it might as well be to the top influencers in your industry.
To do that, though, you’re going to need first-class tailored content.