Now that you made it to this point of the step by step SEO tutorial for beginners let’s create the rough draft of the content you need to create.
This content will need to GRAB THE ATTENTION of your golden prospect and your site visitors. If it fails to, it won’t earn backlinks for you.
Since that would suck, let’s go over what you can do, to keep that from happening.
- Don’t Feel Like Reading This Step by Step SEO Tutorial for Beginners? Watch the Video Version Instead!
- Finding Your Hook
- Why Creating a Challenge Like This Step by Step SEO Tutorial for Beginners Might Make Sense
- It’s Time to Create the Content
- Recording the Rough Draft
- Fleshing Out Your Rough Draft
- Finalizing Your Content
- End of Part Six – What’s Next?
Don’t Feel Like Reading This Step by Step SEO Tutorial for Beginners? Watch the Video Version Instead!
Note: The entire video series is available for free at http://yourseosquad.com/seo-tutorial-beginners-free-video-series/. If you’re new to this Step by Step SEO Tutorial for Beginners series, I recommend you click here to start at the beginning. You’ll get more from your efforts if you do. It’s also important to complete the homework section in each chapter if you’re participating in the challenge.
Finding Your Hook
Getting your readers to consume your content starts with first grabbing their attention. The way to do that is to find what writers call “a good hook.”
This hook needs to transform your content into something that snags the attention of your golden prospect and your site visitors. If it doesn’t, your content will be invisible to them.
Instead of coming across as a juicy steak, it will be what Ryan Deiss brilliantly calls boiled chicken. Do you like eating bland, soggy poultry? Neither do your prospects.
To be blunt, brainstorming hooks for the content I create is not my sharpest skillset. Which means there’s not a lot I can do to give you any ideas on how to come up with your hook. Don’t let that stop you from seeking advice elsewhere on the topic.
Why Creating a Challenge Like This Step by Step SEO Tutorial for Beginners Might Make Sense
There are several good reasons why I decided to create my content in the form of this Step by Step SEO Tutorial for Beginners challenge. These reasons might be enough to entice you to create a challenge of your own if you’re having a hard time coming up with a suitable hook.
If so, I think that would be an excellent idea.
Creating Your Own Challenge Series
To make this approach work for you, you must challenge your reader to do two things.
- Accomplish a goal that is in alignment with one or more of the core values of your golden prospect.
- Consume as much of your golden prospect’s relevant content as possible that will aid them in accomplishing that goal.
That’s a well-baited hook that should get your golden prospect’s attention when you reach out to ask him or her to link to your content, plus your readers will like it too.
It’s Time to Create the Content
We are at the stage of a link campaign where many people start to freak out, and some even hyperventilate at the thought of having to create new content. But if you did your homework, the following tips will help you blast right through the process.
So don’t sweat it, you got this!
Recording the Rough Draft
If you’re not comfortable with your writing skills yet, I recommend you sit down with all your notes in front of you and record the first draft as an audio using the microphone on your computer or your smartphone.
Don’t worry about the quality of this audio either, the only people who will hear it will be a transcriptionist and yourself.
What you do is turn the recorder on and start talking through the entire outline you put together in the previous lesson. Mention your golden prospect’s content whenever relevant, and blab away until you can’t think of anything else to say on the topic, then talk even longer.
Don’t hold anything back either; you need to generate as much content as you can.
Answering the following questions will give your recording the depth you need to be able to finish your content later in this Step by Step SEO Tutorial for Beginners.
What You Want Your Visitor to Do After They Finish Your Content
Start off by telling your prospects what they are going to accomplish by participating in your challenge. It may seem like obvious advice, but if you skip it, your prospects may skip over your content, regardless of how awesome you made it.
State what you want the visitor to do after they read, watch, or listen to the content you’re creating for them. Then drill down on the specifics by answering at length each of the following questions.
- Why should they want to accomplish that goal?
- What are the steps they have to take to achieve it?
- What resources will that have to have access to accomplish it?
- What are the major hurdles holding them back from starting?
- What are some of the setbacks they can expect to encounter while attempting to do it?
Don’t try to edit your answers, just answer each question with as detailed answers as you can. There will be plenty of time to edit the audio later; now you want to get what’s in your head onto the recording. Some of your answers might seem silly, but don’t let that stop you, you’re making progress!
Use examples whenever possible, then use even more of them. Sharing examples throughout your content will help your readers better understand the points you want them to learn.
Introduce Your Golden Prospect
Time to add your golden prospect to the recording. Spend as much time as you need to get this right. Covering the following points will flesh out your content nicely.
- What is the name of your golden prospect?
- What does his or her bio state about them?
- Has their content helped you in any way, if so how?
- What do you want your visitors to learn from your golden prospect?
- Which of their content will you be referring to in the challenge?
- Read short passages of their content as well as the URL of the content.
- Describe how you feel about those passages.
- Describe how they will help your visitor if they implement the teachings in them.
Ready to talk about yourself a bit? Well, here’s your chance. You’re going to play a huge role in the content you’re creating, so getting the particulars on what you need to share is important.
Don’t brag, but don’t be shy about your accomplishments either.
Here are some questions to help you get started.
- What is your name?
- Where do you live?
- Are you single, married, divorced, etc.?
- How many children and grandchildren do you have?
- How many of them are still living at home with you?
- What do you do for a living?
- How long have you been doing it?
- List what you know about the topic of your content?
- Detail the major accomplishments you have had in this area?
- What are some embarrassing defeats you have had in this area?
- Why do you want to help your visitor?
Share as many of your personal stories as applicable to help establish your spin on the content you’re creating; it will also be something that will assist your visitors to bond with you and your brand.
Those are just a few suggestions on what you should cover in your initial recording, just be as thorough as possible with your answers. There is a time for quality and a time for quantity. Now is the time for volume.
Not everything you record will make your final content piece, but you will catch enough nuggets to put some serious meat on the bones of your draft.
Mine the Nuggets, Cut the Junk
How will you know what to cut, and what to keep?
If you have been doing your homework at the end of each lesson in the Step by Step SEO Tutorial for Beginners series, you have been reading a lot of great content lately. That will help you recognize what’s worth keeping in your audio, and what you should cut.
Since transcription services charge you by the minute, cut out any of the audio you don’t want to fork out money to have transcribed. That should work as a sufficient filter you can rely on as well. We all like to protect our pocketbooks!
Fleshing Out Your Rough Draft
Once you get the transcription back, you will need to roll up your sleeves and add some serious muscle to it. What follows are some great exercises that will help make the process a lot simpler for you.
One of the hallmarks of great content is that it teaches it’s readers, viewers, or listeners how to accomplish something concrete that will be of interest or benefit to them in some tangible way.
At this stage, your rough draft is most likely short on specifics. But all rough drafts are, so don’t sweat it, besides, I learned a secret from Sujan Patel that will help you put some meat on its bones.
What’s Sujan’s secret?
Here’s how Sujan describes the exercise:
Start with an idea – the title of a recent blog post will work – and question everything around that topic.
You can perform this exercise on your own, or in a group.
Let’s try this out with a recent blog post of mine, “How to Turn Web Traffic Into App Users.”
- What is web traffic?
- Why should I care about turning web traffic into app users?
- What makes someone download an app?
- What stops someone from downloading an app they’re interested in?
- Do people prefer browsing websites or using apps?
Don’t be afraid to wander off topic. Just go wherever your mind takes you. If ideas pop into your head that aren’t questions, that’s okay. Don’t worry about the form your thoughts are taking – just write them down.
- What are the most successful apps and why?
- Lessons you can learn from the biggest apps of 2016
- Why do apps fail?
- Why my app failed: true stories
- Lessons you can learn from 2016’s biggest app fails
Again, I’m not saying these are necessarily good ideas – these are just thoughts at the moment – which is generally all they will be at this stage. I’m simply trying to demonstrate how this process works.
I recommend you check out Sujan’s other brainstorming tips at 10 Brainstorming Exercises to Generate 100 New Blog Post Ideas, doing so will be well worth your time.
Play the role of a reporter and start asking questions about the content you are about to create. When you finish this exercise, you might have as many as 200 questions written down. Recognize which of the questions are not relevant and cut them, and keep the rest.
Making Your Content Better Than Your Competitors
One of the reasons I challenged you to earn a link from the biggest authority in your industry is because it would force you to create the very best content possible to make that happen.
Mediocre content leads to poor links and average revenue results.
How do you know if the content you’re creating for this challenge is first class content? Easy, you check your competition’s content out; then you make adjustments to yours until it’s better than theirs.
It’s not all that hard to do either, as you’ll soon find out.
- Visit Buzzsumo.com.
- Type in the keyword phrase that best describes the topic of your content.
- Sort the content that comes up by shares.
- Open the top 25 posts on separate tabs.
- Pour over each piece of content and write down anything covered in them that you don’t have covered in your rough draft.
- Once you have that list created, write down any topics that they DID NOT cover that you could include in your content to make it better than theirs.
- Cross off anything from the list that doesn’t fit well with what you want your visitor to do after they consume your content.
Record Another Audio While Talking Through Your Fleshed Out Outline
Sit down in front of your recorder again and talk through each of the elements you uncovered in the previous exercises. Including the questions, you wrote down and the points you discovered from your competitors’ content.
Edit the audio and send it to the transcriptionist again.
Once you get the new transcription back, merge it with the first transcript in a logical order. Take your time with it; it will be a lot like putting a 500 piece jigsaw puzzle together.
After you get everything in order, it’s time to get the recorder out again.
Record the Final Audio Draft
Guess what you get to do again. Yup, talk through your outline again, only this time you have a lot more material to get through.
This stage may seem redundant at first, after all, you have already recorded two drafts already, why should you waste time recording another?
More ideas (content!), will pop into your head as you talk through the material this final time. Your job right now is to capture them all. Don’t hold any thoughts back either. Your role here is to create, not filter. Whatever comes to your mind speak it out.
Like before, edit the audio and get it transcribed. Consider that transcription the finalized outline for your content, and paste it into your word processor.
From this point, it should be easy for you to polish up the content, and finish the project.
Finalizing Your Content
Should You Hire a Writer to Complete the Content for You?
One of the biggest problems with hiring freelance writers to create your content is the fact they only spend a couple of minutes at the most researching your topic. But, by completing the research for them, and by fleshing out a working outline, hiring outside writers gets a lot more practical.
If you’re not into writing, this is your chance to hit the easy button.
Whether you create the content yourself or hire it out, following those tips I just shared with you will move you a long way towards you completing your finalized content that you need.
End of Part Six – What’s Next?
The media format you use for your final content is up to you, but following the steps, I shared with you will give you a strong draft. Once you get your content completed, it’s time to ask your Golden Prospect to link to you. We’ll cover that in the very next lesson. Plus I share a couple of different ways you can earn a link from your golden prospect if you don’t feel like creating new content this time.
- Find your hook to engage your readers.
- Create your rough draft.
- Flesh out your draft.
- Share any questions or comments you have about this challenge below as a comment.
- Proceed to the next chapter of the Step by Step SEO Tutorial for Beginners series.