How to Create Backlinks Manually – A Link Building Tutorial

Want to learn how to create backlinks manually so you can improve your website rankings on Google?

What webmaster doesn’t, right?

The reason you created your website in the first place was to most likely earn revenue with it. One of the most cost effective means of pulling that off is to get Google to send you free organic traffic.

But you know all that already, it’s why you are here checking out this white hat link building tutorial in the first place.

how to create backlinks manually guidebook by Matt LaClrear

Think building high-quality backlinks is impossible? Think again! This curated link building tutorial contains tested tactics that you can rely on to help you boost your rankings on Google. Period.

A ton of effort went into making this mega page into a curated resource you can put to work to help you in your link building campaigns straight away. It is our greatest hope that we have succeeded in our efforts to do that. Many of the white hat links tactics we share on this page come from link building experts other than ourselves. So, I recommend you check out the resources linked out to throughout this tutorial. If you do, you’ll end up a much better link builder.

Note: Make sure to check out my free video series, “SEO Tutorial for Beginners,” while you’re here.

Before we jump into things, I would like you to imagine, for a moment, that it’s six months from today. Will your website rankings on Google be better or worse than they are today?

If you answered “better,” then you’re 100% in the right place. In this guide, we’ll teach you what sort of backlinks to build, where to build them, as well as how to create them.

Same goes if you feel your organic rankings will be worse than what they are today.

The fact of the matter is you can learn how to create backlinks manually in a way that improves your search engine rankings.

It doesn’t take a rocket scientist to figure it out either.

Some SEO trainers and agency owners will do their level best to convince you that it is. But pay no attention to that nonsense.

It’s in their best interest to convince you that you need a Ph.D. or an MBA to be able to rank sites in the money slots on Google. Otherwise, why would you need to pay them to train you or do the work for you?

Which is ridiculous, some of the best link builders I know only have high school educations yet they’re generating millions in profits for their clients every year.

And guess what?

If they can do it, so can you.

After reading through our guide on this page, you’ll see what I’m saying is true.

What Kind Of Backlinks Will Work Best for Ranking Your Website on The SERPs?

This is a question every link builder wants the answer to, but very few ever stay in business long enough to figure it out.

Personally, I love backlinks that build your credibility up while generating targeted direct traffic to your website. Those are the types of links that keep businesses afloat. Plus, they happen to be the kinds of links Google rewards.

I’ll get more into that later in the tutorial. Until then I should cover a few fundamentals first.

Ready to get started?

Chapter 1 – What Are Backlinks and Why Do I Need Them

Before we can cover how to create backlinks manually, we need first to cover what a backlink is.

Backlinks are incoming links from other websites or portals that link to your site.

If someone with a blog or website posts a link to your site, then that’s a “backlink.”

A high number of quality backlinks correlates to better search rankings on Google.

There are several different categories of backlinks. Some of these will be helpful in your bid to increase traffic, while others can hurt your rankings as well as your traffic.

What those types of links are I’ll go over one a time throughout the rest of this page.

What Is Trust Flow?

One of the first things you’ll need to do when you first learn how to create backlinks manually is to learn how to spot a good backlink opportunity from a poor one. Otherwise, the backlinks you build could just as easily hurt your rankings as help them.

The tool we use for that job in our backlink building agency is Majestic. Using Majestic, we can check the strength of a given domain to see if it is a worthwhile site to target for a backlink.

The two metrics the tool uses that we pay attention to the most is what they call Trust Flow and Citation Flow. Both range from 0 – 100 scores. The higher the score, the stronger the backlink material.

So, when building backlinks, you want to get your links placed on sites with high Trust Flow and Citation Flow score as possible.

How to Use Majestic To Check Trust Flow & Citation Flow

Log on to Enter the URL you want to check.

screenshot of Majestic home page - link building tutorialMetrics will pop up letting you know what the scores are for the URL.

screenshot showing Majestic single URL results - how to build backlinks manuallyYou can also check the scores of several URLs at once by clicking . Then, paste in the URLs you want to check.

screenshot showing Majestic bulk link checker - link building tutorialAfter that, the metrics from the URLs will pop up. Cool? We think so too!

screenshot showing results from Majestic bulk link check - link building tutorial

Majestic Video Tutorial


What Is Anchor Text?

Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often a different color and underlined, such as this link to our sales page.

As a potential backlink builder, if you do not yet understand what anchor text is, do yourself a favor and click through to the Moz post I linked to below. They did an excellent job breaking the topic down.

Anchor text plays a big part in SEO these days, so make sure you understand what it is and how it works.

It’s Not Always Possible to Use Anchor Text in Your Backlinks

It’s worth noting, some of the websites we’ll be teaching you to build backlinks on in this manual will not allow you to use any anchor text in the link you create. Backlinks without anchor text are “Naked URLs, ” and they do help increase the credibility of your website as far as Google is concerned.

Anchor Text Tutorials

Anchor Text Tutorial

Your Ultimate Anchor Text Tutorial – from Basic to Advanced

Anchor Text: The Definitive Guide

What Are Dofollow & Nofollow Backlinks?

In 2005, Google made fighting link spam one of their top priorities. The tactic they used was to introduce the nofollow tag. Any link that has the nofollow attribute added to it would become invisible to the search engines.

Most people that first learn how to create backlinks manually have no idea if the links they are building are dofollow or nofollow.

Nofollow lets Google’s algorithm know not to follow ‘through’ to the linked-to site, or destination, from the linking source.

Writing an article and having it link back to your website with a nofollow attribute would be a good example of a linking strategy. It means that your goal is to drive traffic or increase brand awareness, but you don’t necessarily want to contribute to the host site’s outbound linking strategies. Again, you’re aware that Google is watching.

The “follow” attribute is used when you want it to count for points. It means that you want to push some link juice and boost the page rank of the sites that are being linked to. The result has been good for legitimate websites. Spammers used to get rewards for creating links, any links, to websites of their choice. Now, most spammers don’t even bother to post irrelevant links to forums or blogs because they know Google watches those “follow” links with the eye of a hawk.

NoFollow Link Video Tutorial


Nofollow Link Tutorials

Follow Links Vs. No Follow Links: Should You Care?

Dofollow And Nofollow Link Guide For Passionate Bloggers

The Hidden Power of Nofollow Links

How I Learned to Stop Worrying and Love the Nofollow

What Are Image Backlinks?

An image backlink occurs when a link is embedded in a picture on a website.

Duh, right?

But are they important to build?

You bet they are.

Image Backlink Video Tutorial

Image Backlink Tutorials

Building Backlinks Using Images

3 Secret SEO Techniques to Turn Images Into Backlinks

Find who is using your Images and get the backlink you deserve

Using Pinterest to Build Image Backlinks

If you think Pinterest is just a place for bored homemakers to swap recipes, think again. This social networking site is taking the link building world by storm. When it first debuted, no one could have guessed just how much influence the site would ultimately enjoy.

Today, however, many link builders draw a lot of their image links from their activities on Pinterest. Disregarding this virtual pin board or digital scrapbooking site isn’t a good idea. It’s easy to get started, so there’s no reason to put it off a moment sooner.

Before delving into a few of the best link building tips, let’s look at why it pays to get active on the popular site.

A few top examples include:

Put People to Work for You – When you share images of your products and services on Pinterest, you give other users the opportunity to pin them, which is akin to “liking” them. When they do that, they automatically share your image with their followers, who may then pass it along again. You basically have the chance to get people to promote your products and services and give you backlinks for free.

Perform Market Research – Once you get going with Pinterest, keep an eye on what’s repinned a lot and what isn’t. This will clue you in on what your target audience likes and what it doesn’t.

Drive More Traffic to Your Site – The images you share on Pinterest should link back to pages on your website. When users see things they like, they can click over to your site to learn more. This will increase the flow of targeted traffic to your website plus give you more backlinks, so it’s a win-win situation.

Build Effective Links – Every time someone shares one of your Pinterest posts or embeds it on their site, you have the chance to build another relevant link to your website. It’s more important than ever to have natural, relevant links streaming into your site, and posting regularly on Pinterest can make it happen. It’s also a key component of learning how to create backlinks manually. The quicker you master it the better off you will be.

Top Pinterest Link Building Tips

Try out as many of these Pinterest link building tips as possible to draw in more traffic and convert more visitors to customers.

Optimize Your Profile – SEO shouldn’t just be reserved for your website. Keep your primary keywords in mind while developing your Pinterest profile. When combined with other Pinterest marketing tips, this will go a long way toward making your activity on the site productive.

Scope Out the Competition – Check to see how your competitors are using Pinterest. This should allow you to pick up many additional Pinterest marketing tips. It will also help you see how people respond to different images.

Study the Site – Spend plenty of time browsing around on Pinterest to get a feel for how people post and share things on the site. This will make it easier to produce effective posts from the very beginning.

Ditch Traditional Marketing Tactics – As with other social media sites, don’t try to use in-your-face marketing techniques on Pinterest. You need to add value to people’s browsing experiences, or they will completely ignore you.

Add “Pin It” Buttons to Your Blog and Website – A great way to encourage people to share your images on Pinterest is by including “Pin It” buttons next to them. These are easy to add, and they can really increase your success on the site.

Include Images on Every Page of Your Website – Go through your website. Are there images on every page? If not, you need to change that. Think of each page as an opportunity to attract attention on Pinterest. You can’t do so if there aren’t any images.

Choose Visually Appealing Images – The quality of your images is critical when using Pinterest. None of these Pinterest marketing tips will work if you use boring, uninspiring images. Before posting something, ask yourself if you’d share it. If not, try again.

Find Your Target Audience – While you want to build up plenty of followers on Pinterest, they need to be interested in what you have to offer so you stand the chance of having them repin your images. Find users who are clearly into what you sell and start following them. Many of them should return the favor, and you will be on your way.

After you’ve set up your Pinterest profile and gained a decent number of followers, using the site will be a snap.

LinkMoses Video Tutorial – Pinterest and Links


Pinterest Link Building Tutorial

Pinterest: Link Building & SEO Strategies
Why Pinterest is the Best Link Building Tool
5 Ways to Use Pinterest to Build Links & Blogger Relationships

What Are Tier Two Backlinks?

When building backlinks, you will need to have a full understanding of what tiered links are because they will be essential to the success of your backlink campaign.

Here’s a good working definition of what they are:

Tier One Backlink – A backlink that is linking directly to the website (your money site) you want to improve rankings on.

Tier Two Backlink – A backlink you build that links to one of your tier one links.

Advanced Tiered Link Building Video Tutorial


There are awesome tutorials that you can refer to learn when and how you should be using tier one links.

Tiered Backlink Building Tutorials

What is tier 1, tier 2, tier 3, etc., link building in SEO?

How to Build Tier Two Backlinks

The Ultimate Guide To Tiered Link Building Part 1

The Definitive Guide to White Hat Tiered Link Building

Should You Index Your Backlinks?

It’s important that the backlinks you create be indexed (found) by Google. Otherwise, you’re not going to get much traction from your link building efforts. Checking to see if your backlinks have been indexed is easy and you won’t have to break a sweat. Just keep in mind that it can sometimes take a week or more for Google and other search engines to get around to indexing your links. That being the case, you’ll have to play the waiting game.

Should you want to confirm a handful of backlinks are indexed, just paste them on to Google. If Google pulls up the page you posted on a backlink, then you know it’s been found by them and indexed. A blank result means they haven’t found it yet.

How to Get Your Backlinks Indexed

It’s best to wait at least a week before you take any action on attempting to get a backlink indexed. Google is quite efficient at crawling the web so more chances than not, they’ll find your backlink. However, if after a week or so it’s still not indexed, you can Ping it. Don’t ping any single backlink more than once, however. Otherwise, you will risk tripping an alarm that will get the wrong kind of attention for your website from Google. Also, submit the unindexed backlinks once a piece to Linklicious or even Twitter.

There are software programs you can use to help index your backlinks. If you’re interested in learning more about them as well as how to use them check out Matthew Woodward’s post, The Ultimate Guide To Indexing Backlinks With A Backlink Indexer. It’s a great resource to have in your back pocket so make sure to bookmark it.

Chapter 2 – A Quick Word About Search Engine Penalties

Think about it. The Internet is your neighborhood. Streets that are cluttered with trash will not only reflect on you but also make you hard to locate. If you want visitors to find you and treat you with respect, you’ve got to get the mess cleaned up.

That’s what Google’s algorithm engineers are always trying to do. Their algorithm changes can be of a benefit, but only if you know about and use them to your advantage.

That’s why we want to be sure that you remain aware of them as you get ready to build your backlinks. See our Google Penalty Removal Tutorial for more information on link penalties.

Make love, not war, with Google.

Avoid These Black Hat Tactics at All Costs

Anchor Text Abuse – To Google, repetitive anchor text is a sure sign of manipulation. Natural links don’t follow a set pattern. Many of them have generic anchor text like “click here” and “learn more.” In the past, you could build backlinks that had a specific word in the anchor text.

For example, if you own a fishing gear website you might want the anchor text “buy fishing gear.” This would imply to Google that the website was strongly related to that keyword.  As a result, this would help improve the website’s ranking for that term.

But, Google got slick to that in 2011 and 2012.

So, you need to use variations of your keywords, and generic anchors on most of the backlinks you build.

Reciprocal linking – This is where websites exchange backlinks with one another. The idea is that they will both get a boost in ranking by linking to each other.

It was a cool tactic while it lasted. Google no longer counts two-way links. So, put this tactic right out of your mind if you were considering it.

Link Farms – These are websites that are only created to give links to large numbers of websites to increase their page rankings. These websites often contain long lists of links. Instead of improving the ranking, they will harm the ranking of websites listed on them. Count on it.

The good news is that link farms are easy to spot a million miles away. Throughout this page, we’ll show what types of sites you should be building your backlinks on.

Duplicate Content – This is a mark of a poor-quality website. Google knows it too. Make sure that the content on your site and backlinks are always original.

Cloaking – This is when a website tries to create two different versions of a website. With one version that can be seen by a search engine and another version that is seen by the actual user.

For example, the website could create a content-rich website that is visible to search engines. Then create a malicious or pornographic website that is viewed by the user. This technique can get a website banned from all major search engines.

Doorway Pages – These are pages that are designed to fool search engines.  They contain links to other websites to lure unsuspecting users in.

Now we can get started building links!

Black Hat Tactics to Avoid Tutorials

What Is Black Hat SEO?

18 Types of Backlinks Violating Google’s Guidelines

Chapter 3 – Build the Easiest Backlinks First

When you were still a young sprout you had to learn to crawl before you could walk.

After you learned to walk, you then could learn to run.

The same is true with building backlinks.

Now, listen to this:

Most linking efforts fail because of lack of effort on the part of the link builder. So, failing to generate momentum at the onset of the campaign is the kiss of death.

Why is establishing momentum so important to the success of your link building campaign?

Momentum generates forward movement. Forward movement generates happy thoughts. A link builder with happy thoughts keeps building links.

The best way to do that is to build the easier links first and saving the tougher ones for later.

Build Internal Links

An internal link is a link placed on a website to another page on that same website.

So, start your linking efforts by adding a few internal links on your blog posts. Make sure to link them to the pages you’re trying to rank.

Anchor Text Usage

Google will not penalize you for using your money keywords as anchor text on internal links. So, use your money keywords!

screenshot of an internal link

Example of an Internal Link

How Many Internal Links Should You Build?

That depends on how many pages your website has. I like to add at least one internal link on every page of my website, including my blog posts. So, once you have that taken care of you can move on to the next easiest backlinks to build.

Internal Link Building Tutorials

Again, this depends on how many pages are on your website. Under normal situations, this should take you less than an hour.

Link Building and Internal Linking: A Tutorial for Beginners

Internal Link Building – Best Practices

Build Backlinks on Your Existing Sites

Being the savvy marketer that you are, you most likely own several websites. So, go ahead and place a link to the site you’re building links for on each of them.

Anchor Text Usage

This is where you need to start using a little caution with the anchor text that you use.

Google will slap your site down fast if they sense you are trying to manipulate them.

So, use natural anchor text, as well as naked URL’s in most of the backlinks you build.

screenshot of backlink placed on website you own

Example of a Backlink from One of Your Existing Sites

How Many Links Should You Build on Your Other Websites?

If you have more than five, I would suggest only placing links on the sites that are most relevant to the one you’re building links to. That way you’re not getting to much link juice from non-relevant sites.

Estimated Time to Build the Internal Links

Again, this depends on how many other websites you own. You should be able to place five of them within an hour.

What If You Don’t Own Any Other Websites?

No big deal. Just skip this day and move on to the next. These will not be your most potent links anyways.

Build Backlinks on Your Existing YouTube Videos

The next links you should be building are on the descriptions of your existing YouTube Videos.

Chances are you have a couple videos uploaded like I did. So, go ahead and slap your link on them right at the top of your description link.

You will not be able to use any sort of anchor text with this link, though. All you need to do is paste the URL you are linking to at the top of the video description then hit save.

Note: These links will be nofollow links. But that doesn’t mean they won’t help improve your rankings. Right now, though, you should be focused on establishing momentum with your link builds. So, build away.

screenshot of backlink on YouTube video

Example of a Backlink Placed in the Description of a YouTube Channel

Should the Videos I Place a Link on Be Related to My Website?

The highest quality links you can build are links in which targeted end users will see. That way they can click through to your site and then buy something from you.

So, if you sell red furry slippers, you would love to have your website link on a video on red furry slipper fashions. The fact that it could also help your SEO rankings would be icing on the cake.

So, the more relevant the videos are to your website the better off you’ll be.

What If My YouTube Videos Are Not Relevant to My Site?

Then place the link anyway. Just warn your YouTube viewers what your site is about beforehand. Otherwise, your user engagement metrics will tank.

Use something like this:

Here is a website that I own that sell fishing poles If you’re not into fishing don’t waste your time checking it out. But watch this video instead. In it…

Estimated Time to Build YouTube Description Links

As before, the answer to this question is dependent on how many videos you have. But count on at an hour at most for this project.

Chapter 4 – Get Your Website Listed on Relevant Business Directories

As a website owner or marketer, finding new clients can be a chore. Back in the day all you needed to do was place an ad in the Yellow Pages. Then sit back and wait for your phone and cash register to start ringing. Today, folks just go online for the information they need about the product or service you sell.

So, you should get your website listed on as many relevant business listings as possible.

Getting a backlink posted on these sites is super easy.

Start with Google, Bing, and Yelp. Those three listing sites are universal in relevancy for every business.

So, grab them first.

A good place to start is this post by HubSpot, “The Ultimate List: 50 Online Local Business Directories“.

Add Your Website to Google’s Business Directory

The first directory you add your business and website to needs to be Google. The amount of people searching their directory dwarfs the other listing sites.

First thing you need to do is visit Then click the green “Start Now” button.

screenshot of link building tutorial

Enter your business information and click blue “Continue” button.

How to create backlinks manually - screenshot of add yourbusiness

Click the box confirming you are authorized to manage the business you just listed, then click blue “Continue” button.

screenshot of confirm your business - Link Building Tutorial

Next, you will need to confirm the business listing by either telephone or mail. If you’re given the option to confirm by telephone I suggest you go that route as it is much faster than having to wait for Google to send you a postcard with the verification pin on it. For some reason, Google does not always allow you to verify by telephone, however. So, if your only option is to verify by mail that’s what you’ll need to do.


Once you have verified your account either by phoning Google for the pin or waiting for them to mail it to you via mail.

screenshot of verify your business - how to create backlinks manually

Depending on your preference you can ask for some help from Google’s wizard to help you flesh out your business listing and Google Plus page. But we’ll leave you to handle that later. For now, we just want to make sure your listing gets created and your website link added to your profile. So, go ahead and click “No” and then click the “Get Started”.

screenshot of Google my business

Once on this page, click the “Add Website” link. That way you can get your backlink created on the page.

screenshot showing how to add your website to Google Plus

Simply add your website address and click “Apply”.

screenshot of entering your website address on Google Plus

Google will then want to spend a little time to process your listing. In the meantime, you’ll just have to wait for that to take place. Notice that your link has been added, however.

screenshot of Google Plus pending review

Notice that your website link is listed on a new Google Plus Social Media page too. So not only did you get your link added to Google’s Business directory, you also received a second social media link from them.

screen shot displaying website link on a Google Plus page

Add Your Website to Bing’s Directory

Another super easy backlink to build manually can be had by adding your business to Bing’s Business Directory. Since their listings are heavily searched it makes sense to utilize it to your advantage.

Start by visiting

screenshot of Bing home page

Enter information about your business.

screenshot of entering business information on Bing

If they do find your business it means you already have a listing. Then it’s just a matter of logging in and adding your website address to your listing if it’s not already listed. If Bing cannot find your business in their directory, then you will need to click the “Create New Business” button.

screenshot of creating new business on Bing

Add your business name, your website address, and then click “next”.

screenshot of entering business name on Bing

Enter the category of your business. This is important to get right if you want to fully take advantage of all the traffic their business listings receive every day.

screenshot of choosing categories on Bing

Add the rest of your business information and then click “Next”.

screenshot of adding rest of business information on Bing listing

Depending on the nature of your business, you may or may not want to include the hours of operation for your business. Whether you do is totally up to you. So, either fill it out and click “Next” or skip it by clicking “Skip to Last”.

screenshot of adding working hours to a Bing listing

Once you set the account up, Bing will need to confirm your account. As you can see you can either have them email the pin number or text it to your mobile phone. Or you can phone them if you prefer.

screenshot of verifying bing listing

Once you confirm your account you’ll receive a notification that your listing is being reviewed. After that, your backlink should be live within a few weeks.

screenshot of bing listing

Build a Backlink to Your Business on Yelp

Business listings can be a breeze to set up. Here we show you how to set up a Yelp listing. First, start at

Type in your business name and location to see if your business is listed on Yelp.

screenshot of find and claim a Yelp listing

If your business isn’t listed on Yelp, you will get an option to add your business.

screenshot of click to add your business to Yelp

Add your business information and click on “add business”.

screenshot add your business to Yelp red button

Yelp will then send you an email confirmation. Head over to your email to verify your Yelp listing.

screenshot of confirming your listing on Yelp

screenshot confirming email address on Yelp listing

Yelp will review your business before they will post your listing live. You will get an email when they approve your listing. In the meantime, you can view how your business will look on Yelp.

screenshot of Yelp thanking us for submitting a site to their directory

There’s your link!

screenshot of a Yelp profile link

Online Directory Lists & Tutorials

The Ultimate List: 50 Online Local Business Directories

32 Business Listing Sites That Will Get You Referral Traffic

The Most Important Local Business Directories for SEO

Chapter 5 – Build Backlinks on Your Social Media Profiles

Posting your website address on your social media profiles is smart for a couple of reasons:

  1. It will generate direct traffic to your website from those social media sites.
  2. Google expects legitimate sites to have these kinds of links.

For the purposes of this guide, I will only be posting backlinks on my personal profiles on Google Plus, LinkedIn, Facebook Page, and Twitter.

I will also describe the process to placing a link on each of those platforms. If you already know how to do that, I recommend you place the links and move on to the next day.

Setting Up Your Twitter Account & Backlink

When adding a link to your website on Twitter, the first thing you will need to do is sign up for an account, if you do not already have one. This process only takes a few minutes and is well worth your time.

First, go to and click on the sign-up button.

screenshot of signing up for Twitter

After you have done that, fill out the required information. They just ask for your name, phone or email, and a password you would like to use for the account.

screenshot of sign up form on twitter

Twitter will then ask for your country and phone number. This isn’t a mandatory step, you can just skip it if you want.

screenshot of adding phone number to twitter profile

Now, you will need to find a username that isn’t already being used. Twitter will give you some recommendations if you’re having trouble coming up with one on your own.

screenshot of choosing username on Twitter

The next step is just a short welcome page, click on the Let’s go button and you’ll be on your way to getting a Twitter link.

screenshot of choosing categories for Twitter

Choose a few topics you might be interested in following.

screenshot of what your interests are on Twitter

You can import your contacts if you’d like. If not, then no worries, you can always find your friends later.

screenshot of importing contacts on Twitter

Twitter asks that you follow some of their recommendations just to get you started. You can always unfollow them later if you decide you no longer want to follow them.

screenshot of twitter recommendations

You can decide if you want Twitter to notify you of any activity or not.

screenshot of twitter notification option

Welcome to your new Twitter account! You should head to your email and confirm your email address now. After you’ve confirmed your email address, click on your name to get to your profile page.

screenshot of new Twitter profile

Now, click on edit profile.

screenshot of confirm email notification on Twitter

You have finally reached the page where you can add your website to your Twitter profile. Go ahead and fill out your bio and don’t forget to add your website so you’ll get the link.

screenshot of editing Twitter profile
You’re all set! Of course, if you already have a Twitter account, the process goes much more quickly!

screenshot of Twitter profile link

Example of a Backlink Placed in a Twitter Profile

Setting Up Your LinkedIn Account & Backlink

To create a link in a LinkedIn profile, go to to sign up for an account.

Fill out the required information and click on “join now”.

screenshot of LinkedIn profile set up

Provide your country and zip code.

screenshot of setting up LinkedIn profile

LinkedIn will now ask you if you are a student, what your job title is, and the name of the company where you work. For business owners, this can be your business name. Click on “next”.

screenshot of entering your company name on LinkedIn profile

LinkedIn asks you what you’re interested in to help personalize your experience.

screenshot of choosing interests on LinkedIn profile

Check your email inbox for a verification code and add it to the LinkedIn verification page.

screenshot of of LinkedIn account confirmation

Add a professional looking photo as your profile picture.

screenshot of adding photo to LinkedIn profile

You can get the LinkedIn app, if you’d like. If not, just click on next.

screenshot of connecting SMS to LinkedIn account

Next is where you can start filling out your profile.

screenshot of completing LinkedIn profile

Go ahead and click on “contact” and you’ll be able to edit your contact information. This is where you add your website link.

screenshot of of adding your backlink to LinkedIn profile

Now your link is in your LinkedIn profile.

screenshot of backlink on LinkedIn profile

screenshot showing backlink on Matt LaClear's LinkedIn profile

Example of a Backlink Placed in a LinkedIn Profile

Setting Up Your Facebook Account & Backlink

When you want a link to your website from Facebook, the first thing you will need to do is sign up for a personal Facebook account at If you already have a Facebook account, click here.

Facebook will ask you for your name, email or phone number, password, birthday, and gender. Go ahead and fill out that information and click on sign up.

screenshot of Facebook sign up page

Add some recommended friends if you’d like. You can do this later, too.

screenshot of Facebook adding friends

You can also hook up your account to your email accounts if you’d like to find friends easily.

screenshot of Facebook finding friends on Facebook

Facebook will send you a confirmation link via email. You won’t be able to move forward without confirming your account first.

screenshot of Facebook confirmation email notice

Now that you have successfully confirmed your account, you can move on.

screenshot of Facebook confirmation successful message

It’s a good idea to add a profile image and fill out the about section of your account.

screenshot of Facebook edit profile options

Now that that’s settled, go to the upper right-hand corner and click the drop down arrow. You can then go to “create page”. This will create your business page.

screenshot of Facebook create page option

There are several different types of businesses you can promote on Facebook. Choose the closest option for your business.

screenshot of Facebook create a page

Make sure to add a description. It’s a good idea to add your keyword at least once in this section to help your page show up in search results.

screenshot of Facebook page description option

Add a business profile picture.

screenshot of Facebook add profile picture to page option

Add your page to favorites. By adding your page to favorites, you will be notified when any activity happens on your page. Such as comments, likes, and messages.

screenshot of Facebook add your page to favorites

You can set up your preferred target audience next.

screenshot of Facebook choosing target audience for your page

Finally, you will be taken to your new business profile page. Click on “About” in the left sidebar. Here you can let people know more about your company. This is also where you enter your website address to get your Facebook link.

screenshot of Facebook add website link to page

When you’re done your page and backlink will look something like this.

screenshot of Facebook link to website

Example of a Backlink Placed in a Facebook Page Profile

Setting Up Your Google Plus & Backlink

If you followed our above directions on how to add your business to Google’s business listings you will already have a Google Plus page set up with your backlink on it. However, in the case that you do not want to register your business on Google’s directory you can still create a Google Plus Brand Page. Before you can do that, you first need to set up a Google account if you don’t already have one. You can get started here:

Click on “create account”.

screenshot of creating account on Google

Provide the information Google needs to set up your account. Then click on “next step”.

screenshot of choosing your profile name on Google

You will then need to agree to Google’s terms.

screenshot of Google terms of service

Now you can continue to your new Google account.

screenshot of continue to gmail page

You can now set up your Google My Business page to create your link. First, go to and click on sign in. Use the sign in credentials you just created for your new Google account.

Choose your type of business.

screenshot of choose your business on Google profile

At this point, create a business page name, enter your website, type of page, and then agree to terms and create page.

screenshot of creating name for Google Plus page

You can find your link by clicking on the box in the upper right-hand corner and choosing the G+ logo.

screenshot of clicking Google Plus icon

That will take you to your Google Plus page.

screenshot of backlink on Google Plus page

That’s it!

Chapter 6 – Build Backlinks on Relevant Forums

Building backlinks on forums is a controversial top for a lot of old timer link builders like myself. Back not too long ago, a forum link was synonymous with link spam.

For good reason, too.

There were software programs that could make millions of forum links in a matter of an hour or two. It truly was the era of push-button link building that led to page one rankings on Google.

Problem was Google didn’t like it, so they changed their ranking algorithm and suddenly forum links quit working to rank sites.

Some SEO brainiacs will tell you not to build profile links for that reason. But I think they’re throwing the baby out with the bathwater so to speak.

What quit working wasn’t forum links, but rather the mass use of them.

By itself, a forum link is still a backlink. That’s why I recommend you build a few of them up on forums relevant to the site you’re building backlinks to.

I also recommend you spend time on each of the forums you join on a regular basis. They will be a great source of knowledge and even traffic to your site.

Go to and search “your money keyword + forum”. A list of possible forums to join will be pulled up. 

screenshot of google search for relevant forums

Only join the forums relevant to your website and that you feel comfortable visiting on a consistent basis.

screenshot of setting up account on forum

Register a new account at a forum you want to join.

screenshot of sign up form for forum

After you register the new forum will send you an email with a link that you will need to click to confirm your request to join their forum.

screenshot of confirmation email

Once you confirmed your account you then will need to edit the settings on your profile so that you will be able to add your backlink.

screenshot of editing forum profile

Find the field where you add your website link to. Add it then save changes. You should also fill out the rest of your profile while you’re on the page. The more complete your profile is the better chance you have of successfully interacting with the other members on the forum.
screenshot of adding backlink to forum profile

Your backlink will look something like this once you’re done.

screenshot of forum profile backlink

Build Backlinks by Commenting on Relevant Posts

What I love about these types of backlinks is that they have a very high chance of sending targeting traffic to the page you’re backlinking. Plus, they also help to improve your rankings on Google’s SERPs.

Some of my most profitable backlinks have always come from forums relevant to my product or service. Given that some threads on forums rank very high on Google, you also stand a good chance of getting additional search engine traffic from the link as well.

  1. Generates direct traffic from other members of the forum who see your comment and click on your backlink.
  2. Generates traffic from the search engines when the forum thread ranks high on Google for your keywords.
  3. Improves your rankings on the search engines themselves

Here is an example of a comment and backlink I just posted on a relevant post on a relevant forum.

screenshot of relevant forum post

Here’s another example of a relevant comment and link on a forum post.

screenshot of answering forum post

Build Backlinks by Posting a Relevant Forum Post

This is another tactic that can drive a lot of direct traffic to the site you’re building links to. Like a lot of the other links in this tutorial, most forum posts are nofollow links. But as I mentioned before despite what the experts may be telling you, nofollow links do help improve search engine rankings.

Personally, I love links that generate targeted direct traffic. To accomplish that you need to be cognizant of a few factors:

  • You need to be very careful how you place links inside of your forum posts. Most forum owners and their mods have very keen eyes for self-promotional spam posts.
  • The forum must be relevant to the website you are linking to. Otherwise, you’re just wasting your time.
  • Post only original content that you manually submit.
  • If the forum you want to place a link on has a paid section, you might want to consider investing in it if you think the content you’re linking to is something the readers will share or link to.

screenshot of backlink on relevant forum post

Forum Backlink Tutorials

Signature Links at the Forums

List of DoFollow Forums to Increase Backlinks

Chapter 7 – Building Links by Being Nice to Other Webmasters

These next tactics may seem obvious at first. But how many link builders do you think take advantage of them? I’m guessing a small percentage of them do. Which is a shame because they are so easy to do, but they help other people and organizations out in the process.

Building Backlinks on Testimonial Pages

Do yourself a favor right now and create a list of every company you have done business with in the last five years. Get your credit card statements out if you need to. So, that means your insurance companies will make the list. Your car dealer, web developer, and chiropractor will too.

Once you’re sure you have everyone listed, start circling the ones you are willing to send a testimonial too because you liked the product or service they provided you.

Then write each of them a testimonial and email it to them expressing your gratitude for the job well done and note they have your permission to place it on their website if they so desire.

Sound easy so far? Good. Just make sure to add your website address under your name when you sign your testimonial. That way whenever one of the testimonials get posted you’ll receive a backlink from it.

screenshot of testimonial pages with backlinksI told you this stuff isn’t rocket science!

Building Donation Page Backlinks

One of the easiest ways to get a good link from an authority site is to donate to organizations who list their contributors on their website. You’ll pay a small amount of cash to help them out, in exchange, you’ll get a backlink to your site. These are great links to build because not only do you walk away with a great link, you also get to financially help a nonprofit out in the meantime. Plus, that means you’re also helping the people that nonprofit organization helps.

Because this type of backlink isn’t one you build yourself, I’ll leave it to you check out this post How to Build Authority with Donation Links by Quick Sprout University.

Build Backlinks by Manually Commenting on Relevant Blog Posts

This is my favorite way to build backlinks to my own websites. Mainly because it gives me an opportunity to learn more about my craft as well as meet new Influencers in my industry. The fact that blog comments can generate direct traffic to your site is just a bonus as far as I’m concerned.

Most of the backlinks you pick up this way are going to be nofollow. But don’t let that hold you back. There is plenty of evidence available that nofollow links play a significant role in determining the search engine ranking of your website. Plus, like I mentioned, they give you a chance to stay current in your industry and meet new people.

Find blogs that are in your industry visiting Google and searching for your main keyword + Blog.

blog-comment-1This should pull up more than a few blogs of Influencers in your industry. Select a few that look interesting and start reading.

screenshot of Google search for relevant blogs


The key to making these types of links work for you is to not only read the posts you’re going to comment on but also study them for 20 minutes or so. Whatever nuggets of wisdom the influencer possesses about your industry need to be understood if you’re going to benefit from them and can comment something intelligent about it.

The last thing you want to do is leave generic messages. Those are invisible to Influencers. They are also invisible to the people reading their blog post and comments. That means they won’t work to generate direct traffic to your page or website.

So, do yourself a favor and spend an hour or two a week at it. More likely than not you’ll be happy with the results if you do.

Warning: Do Not Get Greedy and List Your Keyword as Your Name on Blog Comments.

First, it’s classless. Aggressive? Yes, it is. But it’s still bush league behavior. Your objective as a link builder should be doing everything in your power to constant boost the credibility of your business, your offer, and yourself personally. Posting comments like that may get keyword text anchored in a post. But at what expense? Most likely the comment will either get unapproved and deleted or never approved in the first place.

So be yourself.

screenshot of adding comment to relevant blog post

Some websites use Disqus to run their comment sections. It’s quite a popular system. The problem with it is it doesn’t allow you to post a link to your site in the comments. You can add your link to your Disqus profile, however. So, if you follow my tips I just shared above you’ll still catch the attention of Influencers and their readers. When you do, they can easily click your avatar and to your profile and website link. That way you’ll still get direct traffic from the comments. You will also still get the opportunity to learn new things and even better, meet new people.

Visit Disqus and sign up for a new account if you don’t already have one. 

screenshot of Disqus home page

Once you confirmed your account and filled out your profile you’ll end up with the backlink to your site.

screenshot of backlink on Disqus profile

Chapter 8 – Submit Your Blog to Blog Directories

Adding your blog to a blog directory is very simple. Here’s a great list to get you started. You will need the following information, so just make sure to have these things handy:

  1. Blog Title
  2. URL
  3. Description (2-3 sentences long)
  4. Feed URL (Not needed for all directories)
  5. Your (or owner’s) Name
  6. Email

If you’re unsure where to find your blog feed URL, just open your blog page, view the source code, search for “rss” and your blog feed URL will be located there.


screenshot of RSS feed

Once you’ve found all the information you need, you can submit your blog. Most of the domains on this list are set up pretty much the same way. You just need to look for a “submit” or “add” button or something similar to find where to submit your blog.

screenshot of website directory

There will usually be an opportunity to upsell. We don’t think this is completely necessary, so just go ahead and choose the free links. After you enter your information, click submit.

screenshot of directory link submission form

You will then get some type of confirmation shown to you.

screenshot of submission received notice on link directory submission

No sweat, huh?

Submit Your Website to RSS Directories

You can also submit your blog feed to an RSS directory. It’s like submitting to blog directories so just make sure you have your RSS feed URL handy. Here’s a list of fifteen great RSS feeds you can submit your site to.

screenshot of twingly home page

screenshot of twingly blog submission page

That’s it! Some of the directories may require you to sign up for an account before submitting your RSS feed.

Chapter 9 – Building Credibility & Backlinks Both

Once you get to this stage you have a little bit of momentum starting to grow in your link building campaign. So, give yourself a small pat on the back. But don’t get too cocky because you still have a lot of work in front of you.

In this next stage of our backlinking guide, I’ll focus on teaching you to build backlinks that will boost your credibility in the market as well increase the momentum you already have rolling.

Like I mentioned previously, one of the biggest killers of a backlinking campaign is stalled momentum.

Lose your momentum, you lose your motivation to continue. It’s that simple.

Building your credibility up will help you big time down the road too.

Build Backlinks on Web 2.0 Sites to Build Credibility

If you’re unsure of what web 2.0 sites you can post to check out this list of 290 top web 2.0 sites. Talk about a smorgasbord of sites you can place links on!

But before you go hog wild in placing links on those sites let me share a few words of wisdom with you first.

  1. The content you post on Web 2.0 sites needs to be original. That means no re-posts of your existing content. It also means no spun content from article spinners. The idea is to boost your credibility as well as the link juice to the website you’re attempting to rank. That’s why you need to place well-written content on your web 2.0 sites.
  2. Do not use the anchor text you have your website optimized for. Remember pigs get fat and hogs get slaughtered. Get too greedy with your anchor text usage you could trigger a penalty on your website. So, if the keyword you want to rank your site for is “blue socks”, you’ll need to use variations of it on your anchor text like “looking for blue socks”, “men’s blue socks”, etc.
  3. Don’t use automated software to post your content. That plays off the last two points. Automated software usually scrapes (steals) other people’s content then spins it before posting it with your link. Google won’t count the backlink because they are not coming from original content. Plus, the content will read very poorly. Which means when a potential customer happens across your post you’ll lose credibility instead of gaining it.

Some link builders will tell you not to worry about placing Web 2.0 links because they feel they don’t work to improve search engine rankings anymore. But if you follow the three points I just shared with you they’ll work just fine for you.

Steps to Setting Up a Backlink on

First you need to visit Once there click the “Create Blog” button in the top right hand corner.

screenshot of blog creation page

After that you’ll need to fill out the info they request from you.

screenshot of form submission

Next you need to check your email address to click the verification link they send you.

screenshot of confirmation email

Once you get that done you can fill out the rest of your profile and add your picture. Then click the “Post New Entry” button on the top right corner.

screenshot of post new entry link

Then it’s just a matter of posting your original title and article and including your backlink in it.

screenshot of backlink

Building Backlinks with Guest Posts

Posting on sites that receive guest posts may take a little work, both in finding the site and taking the time to write the posts. Posting to sites that have the best reach may be more demanding as to the guests they’ll allow to post, but your efforts will pay off.

Guest blogging offers great benefits, like increasing your exposure. Exposure is good from both a people and search engine perspective.

Guest Blogging Can Boost Your Credibility

Getting blogs on sites with credibility can do a world of good for your linking efforts. Selling services/products, speaking engagements, and increased traffic are often the result of finding the right blogging opportunities. Credible inbound links can also help your website gain higher ranking.

Web 2.0 & Guest Blogging Tutorials

Manual Web 2.0 Creation: Step-by-Step

How To Get Backlinks From Web 2.0 That Rank Your Site [Ultimate Guide]

How to Create Web 2.0 Backlinks in 2016 That Actually Work for SEO

The Ultimate Guide to Guest Blogging

The Definitive Guide to Guest Blogging

Chapter 10 – Begin Building Potent Content to Take Your Linking Efforts to The Next Level

Once you get to this stage of your link building campaign you should have exhausted all the easy link posting opportunities. Now that you have some serious momentum established in your link building campaign it’s time to shift gears and kick it up to the next level. If you haven’t created the link opportunities we shared before this section, I highly recommend you go back and do so for a couple of reasons.

  1. Some of the links are important links that Google and the other search engines will expect your website to have. Skipping them could hurt your rankings. Given how easy they are to set up, why take the chance.
  2. The link opportunities I share in the rest of this guide all require a considerable amount more effort than the other stages of the guide so far. I feel that it’s best practice to tackle them after your momentum is rolling. The biggest enemy to your campaign will be your discouragement. Fight that enemy claw and fang if you have to.

What is Potent Content Leverage?

You won’t come within a mile of backlinking success without also engaging in what I like to call potent content leverage.

What the heck is potent content, anyway?

Potent content is simply content that is engaging, and draws traffic and backlinks to your business website and invite your prospect deeper into your sales funnel.

The Characteristics of Potent Content

If you’re not going to bother building potent content, I recommend you not bother targeting competitive keywords on your website.

Builds Your Credibility Up – One of the biggest keys to being able to attract backlinks to your website is centered around the credibility of your website. If your site has poor content, why would anyone with a decent website want to direct their visitors to it? But if your site is loaded with potent content your chances at landing big time backlinks increases exponentially.

Why Use Potent Content Leverage to Build Links?

You have three options when it comes to building backlinks.

  1. Black hat links you build yourself.
  2. White hat link you build yourself.
  3. White hat links other people build for you.

The first two choices you don’t need to build potent content for. The most powerful and safest of those choices are links you earn from creating awesome content.

Never Use an Article Spinner

If you’re unfamiliar with what an article or content spinner is, then consider yourself lucky. They are software programs that will take human written text and rewrite it into additional text that the search engines will not recognize.

One of the hardest jobs of building backlinks manually is having to write original content. So, there is little wonder why a lot of black hat link builders use them.

But taking the easy road is not always the most profitable route to take. When it comes to building content for your site and your backlinks you want content that builds your credibility. Spun content will not do that. In fact, anyone who sees that type of content associated with your brand or yourself personally they’ll immediately know that you are aren’t serious about your craft.

Potent content is original, well-written content that builds up your credibility and attracts backlinks from authority websites in your industry.

Spun content, is worthless garbage.

Chapter 11 – Tips to Creating and Marketing the Perfect Infographic

Adding infographics to your current marketing strategy is one of the most powerful ways to share your company’s information and get mega backlinks to your website. They are insanely popular, and countless companies have incorporated them into their marketing and backlinking strategies.

The results are clear. Using infographics have caused web traffic to increase as much as 12%. Customers like pictures. In fact, two-thirds of the population are visual learners.

man soaring up a graph showing profits climbing

At first glance, it may seem difficult to create engaging infographics. However, with a few tips and guidelines, you can publish infographics that will capture the attention of your audience.

Here Are the Most Important Tips You Need to Remember for Creating Infographics That Will Get the Traffic Numbers to Your Site Soaring

Analyze Published Infographics
The purpose of analyzing other infographics is to get ideas. You are not analyzing to ‘borrow’ ideas. You are simply looking at them to get a feel for the types of infographics that have been published. Pay close attention to the ones in your field. Observe the commonalities and differences of each infographic. Ask yourself:

  • Do the infographics promote a strong call to action?
  • What message do they send?
  • Are the infographics engaging or confusing?

Use the answers to these questions to help you create your company’s infographic.

red mustang speeding down dirt road

Learning what a great infographic looks like before you attempt to create one will help your viral marketing campaign burn rubber once you get into the race

Establish a Purpose for Your Infographic
What do you want your infographic to accomplish? Do you want people to laugh or be inspired by the content? In the end, you want your core audience to be educated.

Use Correct Data
You can create the funniest and most inspiring infographics on the internet. If the data is incorrect or not useful, then your project will not make an impact. Always get your information from reliable news sources. Double-check the information before it is published to ensure accuracy.

Apply the K.I.S.S. Principle – Keep It Simple Son
The goal of your infographic is to engage your reader. Your design should be kept as simple as possible. If your customers are struggling to decipher its meaning, then it will be discarded.

man climbing a rock

Create a Theme
An effective infographic is like a good story. Stories are not just a collection of unrelated words. The words in a story are part of a larger theme. The same should be true of your infographic. Develop a theme and use interesting facts to support your theme.

Beware of Size and Weight
Your customers will upload your infographic on various platforms. It needs to upload as quickly as possible. Files that are too large or in the wrong format will load slowly. The truth is most internet users will not wait long for a slow-moving image to upload. Effective infographics should be JPEG formatted. The size of your infographic should not exceed a width of 735 pixels and length of 5000 pixels.

Make Your Infographic Shareable
You want your infographic to be so good that customers want to share it with everyone. Put your them on platforms that encourage sharing. You can put it on your blog post with social media shares.

If you share it on Facebook and Twitter, create a catchy headline and image. Include information about your URL or your company’s logo so you will be able to reap the benefits of your work.

Include Focused Data
When you gather data to include in your infographic, you should select the data that will be included carefully. All the data will not be relevant to the purpose of your infographic. Rank the data that you select in order of importance. Use the top 10 pieces of data and discard the rest. It is perfectly fine not to use it all. Include data that is relevant to your message. Always remember to credit the source of your data as a courtesy.

Your infographic data should grab your reader’s attention instantly. Since most people read from the top to the bottom of a page, you should put the most newsworthy pieces of information at the top. Your reader will decide within seconds if your infographic is worth viewing. Interesting facts and pictures will encourage your reader to continue reading and possibly share your page.

dirt bike speeding down dirt track

The race to the top of the infographic world begins and ends with interesting useful data. Proceeding without it will result in your graphic having the exact opposite effect of what you’re striving for.

Create Your Infographic for Content
Your company’s primary reason to create an infographic is to provide the reader with information. After they have viewed the infographic, you want them to learn more about your products or services. You should be careful not to include anything information that would be considered as an advertisement. Aside from your company’s logo and URL, you should refrain from putting information about your company on your it. If you create one that inspires people to want to learn more about your company, they will do so.

Infographics Should Be Self-Explanatory
If your company’s infographic requires a traditional key on the side for viewers to understand it, then it needs to be simplified. The pictures and data should be simple enough to tell a story. You may embed it with brief descriptors.

Now that you have tips that you can use to create your it today, it is time to explore how to market your creation. Effective marketing is the key to getting your infographic viewed and shared.

How to Market Your Infographic Once It’s Completed

image showing improvement in website traffic

Infographics freaking rock when it comes to generating traffic to your website. So, push the pedal to the metal and brace for the jolt you’ll feel from the new-found horsepower!

Unfortunately, some business owners believe in the ‘If I build it they will come’ philosophy of marketing. Getting your infographic to the viewers requires effort and time.

Here are simple tips that you can use to create the buzz you’re looking for out of your infographic:

Submit Your Infographic to Directories for Backlinks and Direct Traffic

There is no shortage of content on the Internet. This makes it challenging for content to get noticed. You want your infographic to reach as many people as possible. One of the ways you can accomplish this is by submitting your infographic to blogs and directories. When you do, you’ll receive a backlink on each site you submit it to.

A list of popular submission sites includes:

picture showing viral

The reason you put so much effort into creating your infographic is to get it to go viral. Before that can happen, you’re going to need to help it along a little.

Provide Social Sharing Tools
When people get good information, the first thing they want to do is tell another person. As a creator of effective infographics, you should make it as easy as possible for your viewers to share the content. Include at least 5 sharing tools with links to social media networks. You can start by sharing links to Facebook, Twitter, LinkedIn, Twitter and Pinterest. You want to make sure that the people on the major social media networks have access to your infographic.

The Social signals you pick up from these shares are technically considered Social Signals. But, they are viral backlinks to your site. They stand an excellent chance of being shared again and again as it goes viral.

Submit Your Infographic to Reddit

Reddit is a site that inspires the sharing of informative content such as infographics. To meet the unique demands of infographics, Reddit created a Subreddit for infographics. When your infographic is submitted to this site, the content will appear on the front page, in blogs and on Tumblr feeds.

Submit Your Infographic to the Pinterest Community
Although I mentioned Pinterest in the previous section, the importance of sharing infographics on Pinterest must be emphasized. The Pinterest community thrives on pictures and infographics. In fact, Pinterest is the reigning king of cool infographic content. There is a section on Pinterest especially for Infographics. The most awesome thing about Pinterest is they make it simple for their users to share information that resonates with them on their boards.

image showing road signs at a cross roads

For some people marketing their business with infographics is an entirely new way of thinking and a bit scary even. Don’t let that hold you back, though. Finding new ways to get the word out of your business is the most profitable way you can spend your time as a business owner. So, enjoy the ride!

Submit Infographic Press Releases to Blogs
Many blogs have thousands of readers. Submitting your infographic to blog editors is a powerful marketing strategy. The first thing you need to do is conduct a search of blogs that are relevant to your niche. Find out the names of the editors. Ask them to embed your infographic into their blogs. To save them time, you can offer to do it for them. After you contact the editors, keep their contact information. Reach out to them at regular intervals to build relationships long after the infographic has been published.

Create a Video Version on YouTube
It is no secret that YouTube videos are more popular than ever. When viewers want information, they go to YouTube. This is good news for you because you can leverage the power of video to promote your infographic. Create a video version of your infographic and post it on YouTube.

Submit SEO Optimized Press Releases
Writing a press release is a great way to share your thoughts about the contents of your infographics. Think of a press release as the story behind the story. For your press release to reach as many people as possible, it must be SEO optimized. This strategy will improve visibility and traffic to your website.

Be mindful that your press release is not about you or your company. The press release should focus on the importance of the content in your infographic. It is about the value that a viewer gets from engaging with your content. As you are writing the content, keep your reader’s needs in the forefront of your mind.

Share Your Infographic at Regular Intervals
Marketing your infographic is not a ‘one time and you’re done’ approach. You should continuously share your infographic at regular intervals to increase its chances of mass exposure. You should do at least three rounds of marketing to various groups for your infographic to gain traction.

Target Influential People
There are groups of people in the digital world who are known as trendsetters. You must find and contact them. Conduct a search on LinkedIn and Twitter to find people who have a passion for using infographics as content on their sites. Send them your infographic and ask for constructive feedback. After you make the necessary changes, ask them to submit your infographic to their followers. When using this strategy, engage as many people as possible. Successful marketing is a numbers game. Your chances of success are greater if you submit your infographic to many influencers.

image of checker flag

Now that you have the information you need regarding how to create and market your infographic it’s up to you to use it to propel your business across the finish line ahead of your competitors.

I just shared quite a few tips on designing and marketing infographics. As you begin to process the information, you may feel overwhelmed. But I recommend you stick with it because promoting your own infographic is an excellent way to build backlinks to your website.

Here are words of encouragements and suggestions that will make implementation easier:

  • Create a plan that details which tips and strategies you will use.
  • Refrain from trying to do everything on the list at the same time.
  • Be patient with the creation and marketing process.
  • Your first infographic may not build momentum the way you thought it would. Keep designing and submitting.
  • You do not have to create your infographic alone. Get help from people who have traveled this road before.

By following these tips, you can successfully create and market your infographic in a way that generates big time backlinks to your site.


Chapter 12 – Build A Glossary Page

This brilliant how to create backlinks manually tactic I just learned from Warren Mori in his book, Link Build Strategies for SEO: Top 25 Strategies to Build Backlinks. So, I must give him props on it. I haven’t attempted to use it yet but I plan to very soon. Basically, all you do is pull a big list of glossary words people in your industry use and then post them and their definitions on a page on your website or blog. With a little email outreach, you’ll be able to find people willing to link to it.

If you’re unsure what glossary terms to use here’s something I came up with after learning Mori’s tactic.

Visit Find and paste 15 of the top articles in your niche into the tool. Make sure to exclude small words; use only roots; and list 200 words. Then click the “Go” button on the bottom.
screenshot of

Once you do, the tool will spit out a list of words and the number of times each were used in the articles. From there you select the words or phrases you want to include on your glossary list, and then write out the definitions to each. Then place them on your site and you’re ready to start reaching out to webmasters in your niche to ask them to link to it.

Chapter 13 – A Cool LinkedIn Tactic That Will Boost Your Backlinks

Looking for a great way to get content on your blog that your readers will love and devour and share the heck out of?

What if that same content would also boost your site rankings on Google? Plus, generate oodles of targeted traffic from some of the biggest names in your industry?

Let me explain how to pull it off.

Get the Bigwigs in Your Industry to Share Your Content

One of the best ways I know to succeed in SEO is to get major players in your industry to link to your site.

Why is that such a big deal?

  • You’ll get direct traffic hitting your site from their share. If you targeted an Influencer from your industry, their target audience will probably be the same as your own. That means their shares will drive targeted traffic into your waiting arms.
  • Another wave of traffic will come in from the followers who share the Influencers update. Talk about bonus traffic!
  • You stand a great chance of also earning a backlink to your site from the Influencer. That means you’ll receive targeted traffic from their blog as well as their social media shares.
  • Your site rankings on Google will begin to improve significantly. The algorithm search engines like Google use to sort and rank sites rely heavily on backlinks and social media signals. The more legitimate ones you can collect the more traffic your site will begin to receive from the search engines.

So, if you play your cards right you can generate traffic from four different sources every time this tactic works for you.

Tactic Requirements

  • Your LinkedIn profile should be filled with client-facing content. So, don’t talk about yourself on it. Instead, talk about your prospect’s problems and how you can fix them.
  • A blog installed on the site you want to drive traffic to and improve rankings on and that has great content on it.
  • A working knowledge on how to create curated posts and how to locate Influencers in your industry.

Tactic Breakdown

  1. Locate a blog post written by a major player in your industry.
  2. Leave an intelligent comment on their post that demonstrates you read it and have a grasp on the material they shared.
  3. Locate the author on LinkedIn and send him or her a connection request. On it make sure mention you enjoyed their specific post and that you left a comment on it for them and then ask if it would be OK to connect with them.
  4. Once the Influencer accepts your connection request, write an article that curates their post. This post should be at least 1500 words long and builds on the concepts laid out by him or her.
  5. Link to their original article in your curated post and mention the name of the author in it as well.
  6. Send a message to the Influencer letting them know about your curated post and ask them to take a look and let you know what they think of it.

image showing LinkedIn logoA lot of times you’ll hear right back from the Influencer letting you know they loved your post and shared it with all their social media followers. Some will even link to it from their blog if they like it enough.

If so, give yourself a pat on the back for job well done. Your reward will come in the form of the extra traffic hitting your site.

If not, no worries.

The best links and shares are always earned.


Doing so will sabotage this tactic and your brand in a heartbeat!!

If the industry leader ignores your message, ignore them right back and move on to the next one.

image of a giant tossing a man aroundChasing after non-responsive influencers will be a complete waste of your time. That’s why I have a one rejection policy. There are plenty of fish in the sea.

The Influencers Who Like Your Content Will Share It without You Having to Ask Them

Focusing your efforts on trying to convince the Influencer to link to your site is a complete waste of your time.

Either they’ll like your content or they won’t.

So, don’t waste your time trying to convince them of anything!

The Influencers who can help you the most get inundated every day with link requests.

That’s why it’s best to never ask for one.

The best link builders are usually also the best relationship builders. So, keep the relationship alive and fight for another day.

How to Get Industry Giants to Take You Seriously on LinkedIn

Is it possible to build relationships with the biggest names in your industry on LinkedIn?

You bet it is.

Here’s how you can make it happen.

Upgrade Your Own Participation on LinkedIn

To get seen as a real player on LinkedIn by Influencers, you will need to post updates at least five times a day.

Before you try to get too fancy with your posts by adding hashtags to them I recommend you first do your best to keep things simple.

Get used to maintaining a consistent presence before you do anything else.

Make sure that you never spam your update feed with your links, especially when you are first starting out.

Of the 35 updates posts that you will be putting out week, only four or five of them should contain links to your own site.

No one cares about what you have to say or sell until they begin to view you as a likable entity on the Internet first.

That goes for the Influencers you’re looking to attract too.

As a matter fact…

Any Links That You Put Out in the Beginning of Your Update Campaign Should Be to Resources Other Than Your Own

It goes without saying that your updates should be informative and entertaining.

Not only that, they should also be a resource for people who are looking for further information.

This will help to set you up as an expert in your field.

What’s more is that you may even get a few early adopters who will follow you because of your updates.

Keeping links to your site off your feed will help you get by the internal alarms of Influencers too.

The last thing that you want to do is have an update feed full of your links. Influencers in your industry will view your account as a spam account if you do.

Put yourself in their shoes.

Who wants to follow someone only to receive a barrage of advertisements?

Make It a Point to Share and Comment on the Updates of the Social Leaders You’re Connected With.

Sooner or later they will notice you if you bring new knowledge or entertainment to the table.

These people have been able to create a name for themselves for a reason. There is nothing wrong with piggybacking off their updates. 

Helping others before you help yourself feels good too.

Add Relevant Updates That Your Followers Will Find Interesting.

BuzzSumo is a great way to find stories that already have legs. Because the stories have already been earmarked as important to your industry, you will naturally receive more attention when you post them.

The goal is to use these stories to interject yourself into the conversation by showcasing knowledge of your industry and its subcultures.

screenshot of Buzz Sumo home pageDon’t Get Impatient with the Process

It is easy to get frustrated and unfollow the social Influencers because they don’t notice you right away.

Keep in mind that they have no obligation to ever notice you.

Getting frustrated and removing them as a connection will not do you any good though.

You may be waiting for months before these people decide to give you a chance.

Use this time to build up as much personal credibility as you can with them so that you can be seen as a person who “pays dues.”

When an Influencer Follows You Back, Do Not Use That as an Excuse to Spam Them

When you begin to earn connections from Influencers you need to stay the course. The reason that this person is letting you into his or her circle is because you have acted normal up until this point. If you suddenly begin to geek out or spam that person, then you’ll get kicked out of their circle just as quickly as you were let in to it.

There is a certain level of respect that comes with earning a connection from a social Influencer. This connection means your commentary on LinkedIn is now welcome. All that you need to maintain that position is to continue what you have been doing.

Don’t think that you need change your strategy now that the strategy is working! In most cases, you will not even have to ask a social Influencer to help promote your products.

That person will do so naturally because you have earned the position of respect.

Chapter 14 – Building Backlinks on Quora

This site is an excellent way to not only build backlinks on, but also your credibility up in the marketplace. Not only that since real users will see your replies and links you stand a very good chance of generating direct traffic from the links as well.

Sign up for Quora either by Facebook account, Google account, or email. For this example, I’m using my email to set up my Quora profile.

screenshot of Quora home page

Fill your name, email, and password. Quora will also want to make sure you’re not a robot so you’ll need to go through some captcha solving. Click on “Sign up”.

screenshot of Quora sign up form

Pick 10 of your interests before proceeding.

screenshot of Quora interests page

You can give Quora some more topics of interests if you want.

screenshot of Quora topics page

Find some Facebook friends that have answered on Quora.

screenshot of Quora find friends from Facebook page

Search for a question you feel comfortable answering.

screenshot of Quora find question

Make sure you respond intelligently to the question asked. Otherwise you’re wasting your time as well as your credibility. In this instance, I took five minutes to answer the question. I did place a link in the response using different anchor text that I am trying to rank our site for.

screenshot of Quora answer question and add backlink

That’s all there is to it.

The sky is the limit regarding how many questions you can answer, as well as how many links you can place on the site. Understand that the links will be nofollow however. While they are not as powerful as dofollow links, they do help establish the trust of your site to Google. So, don’t be shy about posting them when you get the chance to. Plus, I’m a firm believer in the idea that having a good percentage of your links being nofollow will make your backlinks look more natural to Google.

Chapter 15 – Building Backlinks with Daily Social Posts

Social media SEO is not optional if you want to strengthen your site’s link profile. The quality and number of inbound links still determine a site’s rankings, but a lot of the old, “spammy” tricks — buying links, comment spam, etc. — don’t cut it after Google’s recent algorithm changes. Leveraging social media to gain backlinks is the hot new trend in SEO, but it’s not easy.
  1. Interact with other people and their content. Link to, comment on, and discuss other people’s sites and they’ll eventually return the favor. Make sure to add value on your comments and discussion, however, else your interaction rates no better than annoying spam. Volunteer to add value to their pages with articles, graphics, and other content and they’ll gratefully link back to you.
  2. Use tools like Plus and Followerwonk and social media platforms like YouTube and Tumblr to find the sites most relevant to your niche and the people most likely to respond to your overtures for collaboration and linking. Further filter your list of targets by domain authority, number of followers, and other metrics to identify the big players.
  3. Build content geared to grabbing your targets’ attention. Content about them or their site just begs for a share and recommendation, but don’t lay it on too thick.
  4. Once you’ve got a community who listens to your content, tweets it, likes it, etc. you’ll naturally acquire “latent links” just by its social popularity.

Chapter 16 – Building Backlinks on Reddit

When it comes to learning how to create backlinks manually to your site it would be a mistake to ignore Reddit. With well over 120 million users the chance of your potent content getting noticed, shared, linked to, and consumed is huge.

Strategy: The idea here is not just to get a backlink to your site placed on the site. New links are always nofollow anyway. They only become dofollow after three different Reddit users give your link the thumbs up. The real goal here is to help interested Reddit users solve one of their problems from the info you share in the content you link to. When that happens a percentage of them will share your page and link to it as well.

Then you’ll have great backlinks popping up that you didn’t have to take the time to build yourself.

Warning: Before posting your links on Reddit make sure to read this. It will make the time you spend on the site much more enjoyable as well as rewarding.

Visit Reddit and log in or sign up for an account.

screenshot of Reddit sign up page

Create a new account and click sign up button on the bottom.

screenshot of Reddit sign up form

Click the verification link that Reddit emails you.

screenshot of Reddit confirmation email

Double click “Submit a new link” link on upper right hand side of page.

screenshot of Reddit of submit a link

Fill in the forms to share your website link and information regarding it. Make sure to indicate what subreddit you would like the link to be submitted to. Of course, you want to make sure whichever one you choose is relevant to the link you are sharing.

screenshot of Reddit submit a link form

That’s all there is to it. I do want to caution you from resubmitting the same link more than once, though. It may be tempting to do so given how easy it is to submit the links. But your time will be much better off building links on the other platforms we mention on this page.

Chapter 17 – Building Backlinks with Brian Dean’s Moving Man

When it comes to backlink builders there are a lot of zeros in the industry and only a solid handful of heroes. One of my favorites happens to be Brian Dean. In my book, he’s one of the heroes. There is no way I could page up about building backlinks without sharing one of his tactics and giving him some well-deserved kudos.

By far the how to create backlinks manually tactic of his I like the best for building backlinks is one he calls the Moving Man link strategy. Instead of paraphrasing Brian’s strategy, I’ll let him explain it to you in the video below.

Chapter 18 – Email Outreach

Once you build the easiest links to your website you will need to rely on some sort of email outreach if you want to continue building links. There’s no way around that fact either. So, learning how to gather the email addresses of webmasters or influencers you would like a link from is something you will need to get good at.

image with people climbing up to large email boxOnce you get your list of email addresses pulled you’ll need to start contacting the people behind them with your link offer. For help on that check out Neil Patel’s post The Link Builder’s Guide to Email Outreach. He shares some great templates on the post along with some additional tips on how to pull the campaign off.

Note: For any type of email outreach campaign to work for you, you’re going to need to have a website that is worth linking to. If your site sucks, you’ll just waste your time with email outreaches. Trust me on this. I know this from experience. When an influencer or blogger links to your site, it must be something they won’t be embarrassed to send their readers to. The best way to handle that is to create potent content on your website like I detailed earlier in the tutorial.

For Further Study –
Outreach Letters for Link Building [Real Examples]

Chapter 19 – Thank You Notes

The more you blog and link to influencers posts in them the more chances you will have to put this how to create backlinks manually strategy to work for you building links. For instance, on this post I have shared the links to several resources I think you will find helpful in your backlink building.

I could send a thank you the webmasters of each of those sites I linked to something like:

Dear Brian,

Your High-Quality backlinks tutorial was awesome. I’m writing to you to thank you for posting it and to let you know I just linked to it on a backlink tutorial I posted on

Keep the great content coming! You are a life saver!!


Matt LaClear
Your SEO Squad – VP Link Building

Now, what’s a thank you like this going to do for you? Well there are one of three possibilities how the influencer will react when they receive it:

  1. They may love your post and link to it in a future post of their own. Which will give your site an awesome backlink plus introduce you to their website visitors.
  2. They may share your post on their social media sites. Which will not earn you a backlink but it will send a steady stream of potential prospects to your site.
  3. They may ignore it.

Either way, if it happens to work out what did it cost you for the opportunity? Other than the time it took to create the content, the cost is nothing. My advice is to go for it if you think your content is potent enough to earn a link back or social share. If you’re uncertain whether your content is good enough then go back and spend time on it until you are sure.

Rotten content will not get linked back to. Period.

Chapter 20 –  Broken Link Outreach

This is another how to create backlinks manually tactic that will require you to have some potent content on your site. Essentially you search for websites you would like a link from in the hopes that you can find a broken link on it. When finding one you recreate the content in your own words and post it on your website. You then contact the owner of the site to let them know that you found a broken link on their site and that you have a replacement they can link to instead if they so desire.

Note: For more information on how to get more out of your link outreach efforts check out my other tutorial.

One of the best backlink builders in the world at this sort of linking is Garrett French. He’s somebody I respect immensely. You can watch the video below of his to see why I feel that way about him. I also recommend you check out The Broken Link Building Bible by Moz. It’s worth the bookmark. Both are the only two resources you need to master this tactic of link building.


Chapter 21 – Tracking Brand Mentions

This how to create backlinks manually tactic is one we picked up from Casey Markee at Search Engine News. It’s a complete no-brainer as far as implementing.

Brand mention is a repetition of your name or website, usually unlinked, that appears regularly on the Internet.

What you do is find those mentions and then contact the site owner to ask them to include a link with their mention of your brand.

Tools for Finding Brand Mentions

Fresh Web Explorer by Moz
Google Alerts

Chapter 22 – Resource Pages

Do you know that there are websites in your niche that have pages dedicated to giving out backlinks to websites they feel their readers will find helpful? These types of pages are known as “Resource Pages”. They happen to be a great way to build backlinks to your own site.

To get started on this tactic read How to: Get Links on Resource Pages that was put together by Matt Gratt on BuzzStream. It lists the full of the precise steps to finding sites with resources pages that might be a good linking opportunity for you.

Again, it is imperative that your website be something those webmasters will feel comfortable linking to. It’s a key part of learning how to create backlinks manually too. That means your website absolutely needs to have professional content, and a professional design, and have personality. Otherwise, why would anyone want to link to it? The answer is they won’t.

Chapter 23 –  Getting Interviews

Once you start getting authoritative content on your website you can then starting working the web for interview opportunities. There are countless webmasters, journalists, and bloggers who are looking for people of authority they can interview and give a backlink to.

Read 9 Tactics to Build Backlinks From Interviews Past, Present, and Future to learn the how to create backlinks manually tactics you need to put this strategy to work for you.

Chapter 24 – Using ScrapeBox for Good Instead of Bad

Nine Ways to Use ScrapeBox for White Hat SEO

Did you think ScrapeBox was just a software program that black hat spammers use to increase their site rankings on Google and Bing, think again.

ScrapeBox also has nine very useful functions that you can use to improve your own search engine rankings once you learn how to create backlinks manually.

1. Find a lot of guest blogging opportunities for your niche quickly. Everyone and their brother knows guest posting is a great way to increase a site’s traffic and rankings. But most marketers are completely clueless as to how effective ScrapeBox is in finding guest post opportunities.

2. Use ScrapeBox to check your site for broken links. Broken links are very bad for your users’ enjoyment as well as your search engine rankings. Now you can quickly find where those links are using ScrapeBox. Once you know where they are, they are very easy to fix.

3. Find sites compromised by some form of malware. Why would you want to do this? So, you can contact the webmasters and send them a helpful note letting them know about their malware infection. Which can then be used to get your foot in the door for a potential link or client.

4. Find keywords to use while optimizing your site’s contents/blog. Effective keyword research and marketing go together like peanut butter and jelly. By using this function on ScrapeBox, you will soon have all the keywords you need for your campaigns.

5. Find blogs in your niche to post manual comments. Posting well-written manual comments on blogs like yours is a super great way to not only drive traffic to your site but also improve your search rankings. ScrapeBox can do the laborious work for you finding these comment opportunities in no time flat.

6. Find top business link directories. Directory links still work great for improvement search engine rankings. Just tell ScrapeBox what type of directory you’re looking for then sit back and let it do all the hard work for you. Talk about easy!

7. Get information about the Page/Domain Authority, MozRank and the number of external links pointing to the domain/page. With that, you can see if a URL is worthy of your link building tactics and all the work you plan to put in or not.

8. Evaluate your backlink profile to check for previous and future penalties. Google penalties are extremely nasty and easy to avoid if you know what to look for. Yes, Scrapebox can even help you find the toxic backlinks that may be hurting your site rankings.

9. Email scraping from a URL list using ScrapeBox. After you’ve harvested your first link list, you will probably want to get in touch with bloggers to start your outreach campaign. To do this effectively, use the ScrapeBox Email Scraper feature. Can you see how this will save you time in your outreach campaigns? You bet you can!

infographic showing how to use Scrapebox for white hat SEOFurther Scrapebox Resources

Chapter 25 – Transcribing for a Backlink

What you do is find a website with videos that you would like to build a backlink on. Offer to transcribe the videos for them if they don’t already have transcriptions of them posted on their blog. Let them know you will do it for free if they post a “transcribed by” backlink to your website on each of the transcriptions they post.

This tactic will require you to hire someone to handle the transcription work for you. Depending on how strong of a website you’re getting the links from this could turn out to be a profitable expenditure either direction you take.

Chapter 26 – Use Expired Domains for A White Hat Broken Links Campaign

This strategy is one we love here at our link building agency. Basically, the way it works is simple. Find an expired domain with a high Trust Flow score. Then pull the backlinks to that domain to find sites with good Trust Flow scores that you would like to have link to your site. After that, you find the contact info of the webmasters of those domains then contact them letting them know they are linking to an expired domain.  Share that since you were able to find the expired domain there is a very good chance link spammers will find it too.

Given what black hat link builders use expired domains for there is a good chance they may end up linking to a spam site in a bad neighborhood. Notifying webmasters of the situation will be doing them a favor. Just make sure to share a link to your own content and letting them know you feel it will be a good fit with their readers. Using this strategy will save you big $$$ because you won’t have to pay to register the domains or provide hosting for them.

White Hat Expired Domain Link Building Tutorial

The White Hat Alternative to PBNs

Summary – How to Create Backlinks Manually

Learning how to create backlinks manually to get your website listed high up in the search engines requires a variety of different types of backlinks. Using only one form in an aggressive manner may result in a lower page ranking than the use of a more diverse strategy.

It’s important to remember that the quality of your site will impact the relative importance of the backlink. These links need to originate from sites that the search engines classify as being both authentic and experts in their relative fields. Contextual article links that originate from a poorly ranked site will result in an overall lower page ranking.

Remember, “quality always trumps quantity.”

Having only a few high-quality backlinks is far preferable to having a slew of shoddy or low-quality backlinks. Having a series of backlinks from lowly ranked sites will eventually lead to a solid yet perpetually low ranking.

A quality backlink can be worth a thousand low-quality links.

Your website will easily reach page one once you understand how to create backlinks manually.

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